Pay per click (PPC) marketing is a targeted search engine technique designed to focus leads and click-throughs. Paid-for listings are statistically more popular than organic results, and provide a 'quick-win' in the ever-changing world of the search engine.

The PPC system works with a simple 'bidding' process, in which every keyword has a price. Your 'bid' is compared to those of other websites competing on the same keywords, and the search results are based on these bids. PPC is one of the few 'transparent' search engine marketing (SEM) techniques, where straight-forward know-how and strategic planning can bring in instant click-throughs.

The nature of PPC makes it the perfect SEM choice for short-term and immediate results.

Pay Per Click Management

The competitive nature of the PPC market can see listings change on an incredibly quick basis, as websites vie to achieve the best rankings. In some cases this can result in a well thought-out campaign dropping down the listings and becoming essentially worthless overnight. At Green Media we specialise in managing and monitoring PPC campaigns to fulfil their potential. Our bid management methods can get the best out of your PPC budget, ensuring that your campaign delivers genuine leads at a competitive ROI.

We don't employ any automated or off-the-shelf PPC management solutions - every single campaign is controlled by hand, using our hard-won experience and industry knowledge to get the best results, whatever your budget.

If you are unsure how best to capitalise on the PPC market, Green Media can develop your strategy from the ground up - creating and refining keyword listings, assessing the competition, monitoring budgets and steering your campaign to a successful conclusion.

For a comprehensively detailed PPC campaign, we recommend syncing with our web analysis package to track the progress of each and every click.

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