Reach your customers in a direct, tailored and effective fashion that
guarantees a reactive response. Green Media’s unique, in-house,
e-marketing system, EDM for Business, provides a platform for a fully
managed campaign, with comprehensive data management and activity tracking
for each recipient by name, and live performance reporting.
The EDM for Business email marketing programmes include;:
Data collection - develop your list of customers and prospective contacts
Email design - select a high impact template or develop a unique,
bespoke design
Delivery & tracking - fully accessible, live web reports let
you assess the precise performance of each mailing
Data cleaning - revise your lists to ensure optimum response
Many businesses focus their marketing on gaining new customers, overlooking
the huge benefits of marketing towards their existing customers. Continued
brand and product awareness enables your company to increase customer
retention and maximise business from customers you are already known to.
EDM for Business enables your company to gain more knowledge of your
customer buying trends, allowing specifically-targeted mail-outs when
you know your customers are most receptive.
EDM for Business compares favourably to traditional direct marketing in a number of ways that can dramatically increase the success of your business advertising.
Generates sales - produces sales, sales leads, and named 'warm' prospect
leads from activity reports to follow up
Increases web traffic - each broadcast can link back to areas of
your web site ensuring higher traffic throughput
More cost effective to outsource - we are confident it costs less to outsource this work than run in-house. Using us ensures best possible results first time round
Managed service and full solution - guarantees all that could be done is done, every time, on your behalf
Excellent ROI - consistently unrivalled in relation to other forms of marketing
Highly-targeted - Electronic data management enables your business to accurately focus campaigns on known demographics
Immediate - Choose the timing of your EDM for Business mailings to the minute
Traceable - Receive detailed results of each mailing and assess performance
Manageable - Control every element of your campaign, such as graphical presentation, copy detail and personalisation
