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North East agency wins Police marketing contract

16-04-2009

North East digital agency Green Media has won the marketing contract for the Northumbria Police website, following a successful tender. The digital campaign, which takes the form of an exciting viral video, web marketing and street level promotion, is aimed at boosting visitor traffic to the new website, which features online crime reporting, helicopter watch and local police news.

Green Media was selected from almost 90 companies that submitted responses to the tender, from both a regional and national level. The Newcastle-based agency, best known nationally for its high level marketing work with premium motor brands such as Bentley and Audi, is looking to bring its results-driven approach to the public sector with a dynamic campaign, with some surprises along the way. The campaign will involve exciting elements all around the region.

“We’re delighted to secure such a prestigious contract and we know that our commercial expertise will energise the profile of the new Northumbria Police website,” said Scott Horner, Green Media Director. “We’re bringing a host of new ideas to the table, along with a surprise element that you’ll be seeing a lot of around the region very shortly.”

“We chose Green Media on the back of their vast experience in online marketing, and most notably the success that they’ve achieved for their clients,” said Marie Grieve, Northumbria Police Marketing Manager. “In the public sector we’re absolutely accountable in getting the very best value out of our budgets, that’s why we’ve chosen to work with a local agency that has continually achieved outstanding results for its commercial clients.”

Green Media’s suite of online services includes web design and build, search engine optimisation, email marketing, pay per click marketing and other digital business solutions, and the agency has been operating since 2000.


-ENDS-

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