News

Newcastle agency drives new Aston Martin sales

17-10-2008

A high-end car retailer is defying the credit crunch, thanks to the online marketing services of a North East digital agency. The Cambridge-based Lancaster Aston Martin dealership teamed up with Newcastle’s Green Media for an email marketing campaign – and achieved over £300,000 in sales from a single e-flyer, as well as an upsurge in interest in the prestigious sports cars.

“The results of the work that Green Media has carried out to date have been fantastic. We have seen numerous Aston Martin sales coming as a direct result of the mailout campaigns, and the effects have been almost immediate,” said Andy Matthews, Dealer Principle at Lancaster Cambridge Aston Martin.

“It’s great to see our work delivering results with a brand as prestigious as Aston Martin,” said Paul Lloyd-Harris at Green Media. “We know that our email marketing service creates a real buzz, but this is definitely a major result in today’s tough automotive market.”

Green Media’s email marketing system has been developed in-house since the agency began back in 2000, and was recently revamped to offer clients the very latest cutting-edge services. The Newcastle agency’s service encompasses creative design through to broadcast strategies and results-driven performance – as Lancaster Cambridge Aston Martin found out.

“We now firmly consider Green Media’s email marketing service to be among our most effective and economic marketing sources, and we’re looking forward to continuing the success with future promotions,” added Andy Matthews.

-ENDS-

Pictured: Paul Lloyd-Harris at Green Media. © green media digital 2008

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Greenmedia: 0191 275 9777
http://www.green-media.com