Check out the updated Green Media portfolio, featuring a selection of April’s work – Beamish Hall’s fantastic new website, a typically stylish Liverpool Audi e-flyer and an exciting viral video for Northumbria Police. Take a look.

It’s a rare industry that has remained unscathed throughout 2008, and there’s now a real need to evolve your promotional approach to meet with the changing day-to-day demands of the market. The first thing to consider is the be-all and end-all of your marketing – the customer. Ask yourself – do you know your customer as well as you think?

Avoid guessing what your customers are looking for, as even missing the mark slightly here will cost time and money. It is always worth doing a little research every so often to find out exactly how you should be marketing your product, and it becomes even more important during turbulent times like these. You’re likely to be surprised at how willing people are to give you the information you’re looking for, and a questionnaire on your website or a quick email flyer could be all that’s needed. Everyone’s got an opinion, and most people like the opportunity to express theirs.

It’s hardly in-depth socio-demographic analytics, but you will find out some information that is new to you – something that could help you avoid wasting your marketing budget at a time when it needs to be more effective than ever.