The Green Media portfolio page has been updated today with a selection of November’s work, including some fantastic email marketing campaigns for Bentley and Audi.
Next month’s updates will include a suitably stylish Maserati campaign as well as the amazing new website for specialist motor brokerage Precious Metals.
Take a look at our newly updated portfolio page to see a selection of what we’ve been creating here at Green Media during October. You’ll find our debut Lamborghini and Toyota e-flyers, the website for Brenikov Training and the latest Aston Martin email marketing.
We’ll be updating the page regularly, so be sure to check it out again soon. Next month’s additions include an absolutely stunning Bentley email marketing campaign, which is our first sole branded work for the classic marque.
“Click here” is one of the most enduring terms used online, and has been around from the start. In fact, searching for “click here” on Google brings in an incredible 1.3 billion results, demonstrating how ubiquitous the term has become. It’s the second-nature anchor text choice for a lot of web developers and search copywriters, although moving away from it is so easy - and beneficial.
While “click here” still has great relevance in email marketing for obvious reasons, you’re missing an ideal SEO opportunity if you continue to use it indiscriminately on websites. From both a user accessibility and search engine indexing perspective, the term isn’t exactly the most helpful. Thinking about the search engines, if an anchor text and tag uses some of the keywords relating to the page that it’s linking to, then it’s far easier to classify - boosting the relevancy to a given topic. What’s more, your real-world users will know instantly what they’re clicking on, so you’re enhancing their visit as well. “Click here” doesn’t offer any information whatsoever, other than the presence of a link.
It’s another example that usability and creating a positive web experience should always be at the forefront of your web development and copywriting.
So, try to come out of the “click here” safe zone and you’ll soon find that SEO benefits will follow.
We’ve been busy revamping the Greenmedia homesite recently, and it’s now rapidly approaching launch.
The current site is coming up to three years old, which in today’s web environment makes it something of a heritage piece. In that time, web technologies have moved on apace and we’ve worked on various new presentation effects that simply weren’t possible earlier. We’ve put some of these into the new website, along with examples of our best new client work, creating what we believe to be a perfect demonstration of our services.
As ever though, the Greenmedia website isn’t about bells and whistles, ‘awards’ or other such acts of shameless braggadocio. It’s about what we do and why we do it. It’s a showcase. It doesn’t need over-explanation because it speaks for itself. We think you’ll like it.
