SMS marketing is one of the quickest ways to remind your customer base of the quality service or products that you provide. Correspondence has evolved.

The dependence upon the humble letter has been replaced by the ground breaking technology of text messages. Reading scrawled ink on paper is outshone by the digital sharpness we see on a lit screen, while snail mail has been overtaken by technology’s ability to deliver communication in real time without the inconvenience of delay.

SMS marketing is a perfect medium for business, as the clean cut digital word presents an effortless professionalism and clarity. With limited screen space of 160 characters, the impact that a text message creates must be immediate. Choosing the right words to effectively communicate all the relevant information that both engages and excites the reader is of paramount importance. As copywriters who live and breathe words, we know how to create a stand-out message that will reel in custom.

Brand loyalty is also established, as people are more inclined to use a service that regularly keeps in touch with regards to its offers. Text messages can also be sent by businesses as handy reminders, quite literally, helping both the customer and retailer, as the customer appreciates being kept in the loop, while businesses gain the reward of custom.

The sound of a new text message alert is often met by waves of excitement. It is unlikely to be ignored and if it is not heard for whatever reason, its static presence on the screen will later be met with a readiness to open it.

Mobile phones provide a valuable link to others. We feel safer somehow, as loneliness can be punctured by a simple incoming text. This is why SMS marketing is so effective; a direct message that appears on a device regarded as a lifeline is more favourably viewed.

SMS marketing can also be used at specific times. Falling sales can be remedied by the launch of an SMS campaign that acknowledges external influences in its messages. This could be adverse weather conditions, the credit crunch or seasonal trends. Every negative situation can be turned around into a positive business opportunity that recognises the needs of its customers.

Our infatuation with mobile phones shows no signs of waning, as they remain close to our sides, nearly all of the time. Using text messages to insert your business into a domain normally reserved for a phonebook of friends automatically endears you to a recipient.

SMS marketing can help establish and cultivate a customer relationship, just as friendships need regular contact to thrive. Your business will always be looked on more favourably by customers if you maintain a level of contact that communicates your esteem for them.

SMS Marketing operates behind the scenes; as with all relationships this is where it matters most and where the foundations of loyalty and affection are laid and built upon. A simple text message gets your message across quickly, directly and effectively.

If you would like more information on how Green Media can create an SMS marketing campaign that boosts your business with an influx of custom call us now on 0191 232 8088 or email us info@green-media.com.

SMS – text messaging – is a fantastically effective form of marketing. It has a distinctly personal feel that is really rare in the advertising industry. People love their mobiles and they’re always to hand, so you know your message is being seen by the vast majority of your recipient list almost straight away – providing a real opportunity to make an immediate impact.

In terms of agency development, the turnaround time on an SMS marketing campaign is incredibly quick, usually in the space of a couple of hours from conception to delivery, and the feedback starts arriving in minutes.

As a platform SMS offers a relatively small space to present your message, which can be a test of a marketing copywriter’s skills. With just 160 characters available to introduce and explain your offering, as well as include a decisive call to action, there’s absolutely no room for anything that’s not immediately relevant. You can’t get the copy flow that you’d find in an email marketing mailout or a website page. However, this strict demand for lean copy can help to produce a succinct and neatly contained message, which many customers and prospects actually prefer and respond best to.

The ideal approach for SMS copy is to see the tight space as a challenge to your powers of communication. Strip it down, get rid of the extraneous and get to your point straight away. If you’ve still got too much to say – then your task shifts to pulling people in to where you can say it all, namely, your website. The potential is open-ended, and when you think in these terms, SMS marketing really isn’t limited at all.

Let Green Media show you how SMS marketing can deliver instant results for your business.