We’ve gone live with a website marketing campaign for Northumbria Police this month, which includes some exciting new approaches. Based on the tagline of “Let’s draw a line under crime”, the opening phase of the campaign features a viral video and pavement graphics.

Viral video – stunning commercial quality production featuring a sinister line figure that preys on unsuspecting victims, highlighting the simple ways to avoid making it easy for criminals.

Take a look at the viral here.

Pavement graphics – high impact street art created with pressure-jet water sprayed through bespoke laser-cut aluminium templates, these graphics are unmissable, eye-catching and incredibly effective. We’ve positioned graphics for the campaign in Newcastle, Sunderland and other prime locations around the North East where they’re sure to make an impact.

Check back soon for more on the campaign.