We added yet another prestigious motor marque to our portfolio this week, with the acquisition of Lamborghini as our newest email marketing client. The Italian supercar legend’s official Reading dealership is using our service to publicise their opening, with a striking flyer-style mailer.

We’re looking forward to future mailings with Lamborghini Reading over the coming weeks and months, keep an eye on our portfolio page to see the latest designs.

We set our new email marketing system live today, with a debut mailing for a BMW client the first to experience the all-new features and results centre. All of our email marketing from this point will be through the new system, and we’re looking forward to seeing even better performance ongoing.

So, what’s new? In a word - everything. We’ve built from the ground up to create a system that is capable of providing the most complete service to our email marketing clients. The previous platform was already delivering outstanding performance, but with this new system we’re taking it to the next stage. Here are some of the new features;

New interface

Intuitive, easy-to-follow and beautifully presented. The main sections are divided with sliding tabs, clearly indicating each category. Results and statistics are shown in 3D graphs and simple grouped listings, making it easier than ever to navigate.

Unlimited link tracking

We’ve taken the limit off the number of traceable links that can be placed within an email, so no matter how wide the scope of your email marketing, our new system can comfortably cover it. Each link is clearly titled depending on its destination, making it easy to quickly scan through your listings and check performance.

Wider results date range

Date ranges have been extended to ten days from mailout, meaning that you can identify any opens or clicks within that period and clarify exactly when they happened. Discover when your recipients are most likely to act on your message and set target dates for the future.

Performance comparisons

Compare results from any two mailings, side-by-side. Find out what worked, and refine your approach for the next broadcast.

We’ve revamped our in-house email marketing system in the last few months to incorporate some exciting new features and introduce a new presentation interface. The new system, which is currently going through its final test sessions, will supercede our EDM for Business platform when it launches later this month.

Throughout the last eight years the Greenmedia system has provided email marketing to some of the biggest names in various sectors on a global scale, with phenomenal results across the board. We’ve built up an email marketing client list that currently includes the likes of Aston Martin, Audi, Porsche and numerous other prestigious marques - all of which have been acquired due to the continued strong performance of the system. We thought the time was right to take it to the next level, so, that’s exactly what we’ve done.

We initially created the system because we couldn’t find anything out there that provided all of the email marketing features we wanted to offer our clients. In building from scratch in-house with our own development team, we were able to produce a system that offered the latest features in a single, scaleable package. In the eight years that have passed since version 1.0 went live, there have been countless additions and amends, but it is still the case that nothing else quite like it exists in terms of mass email marketing packages. We firmly believe that Greenmedia’s email marketing offers a superior service, and our experience in the area is second to none.

The revamped version marks the biggest change to the system to date, and we’re sure that it’ll provide the platform for even more email marketing success when it goes live soon.

We’re happy to announce the launch of our new website at www.green-media.com, which went live earlier today. Take a look!

We’ll be adding new client examples to the portfolio section in the coming weeks, so be sure to check back regularly to see our latest work.

We’ve been busy revamping the Greenmedia homesite recently, and it’s now rapidly approaching launch.

The current site is coming up to three years old, which in today’s web environment makes it something of a heritage piece. In that time, web technologies have moved on apace and we’ve worked on various new presentation effects that simply weren’t possible earlier. We’ve put some of these into the new website, along with examples of our best new client work, creating what we believe to be a perfect demonstration of our services.

As ever though, the Greenmedia website isn’t about bells and whistles, ‘awards’ or other such acts of shameless braggadocio. It’s about what we do and why we do it. It’s a showcase. It doesn’t need over-explanation because it speaks for itself. We think you’ll like it.

We made our annual visit to the Online Marketing & Media Show this week at the Business Design Centre in London, to check out the latest developments in the world of SEO.

Dealing with our level of clientele it’s essential to stay ahead of the game in order to continually deliver the best results. At Greenmedia we invest a lot of development time into refining our SEO - it’s a constantly moving topic that’s always producing new opportunities - so the UK’s biggest industry gathering is naturally the best place to see the latest advancements on a national scale.

We spoke with some of the best people working in the industry today, and a fair few snake oil salesmen along the way. Seeing the latest and greatest SEO techniques in action and hearing explanations from global pioneers, we once again found that here at Greenmedia we’re at the forefront in terms of search potential. In fact, several of the ‘frontier’ search techniques that were discussed at the show were ideas that we’ve been using for some time to great effect. However, hearing fellow experts extolling the virtues of these methods justified where we’ve taken our SEO in the last year, and invigorated us for some exciting developments in the coming weeks and months.

Transparency is a crucial factor of SEO. If a company can’t - or won’t - tell you what they’re doing with your website then it’s entirely possible that they’re winging it or indulging in optimisation of the black hat variety, with neither being acceptable. With this in mind, it was great to hear SEO-guru GarytheScubaGuy openly delivering his top tips for 2008 at the show. Gary’s presentation has become one of the must-see talks at Online Marketing & Media, and it was once again a highlight.

All in all, this week’s show underlined that the world of search really is evolving faster than ever before, which means that if you (or your SEO provider) aren’t looking at the very latest techniques then you’re likely to be left behind.

The new websites for Beamish Wild haven’t taken long to get to the top of Google, hitting top spots for some prime keyterms in less than a week of going live - making the County Durham visitor attractions our latest SEO success stories.

With the official launch of the ropes activity and birds of prey conservation centres just weeks away, it was important to gain a foothold on search engines for what will become the most sought-after keyterms in the coming months. Both sites have achieved an immediately visible web presence and are already beating some established competitors on their main search terms.

We’re supporting our organic SEO work on the two sites with a pay-per-click (PPC) campaign, boosting awareness of the Beamish Wild brand across relevant searches and ensuring a healthy level of launch period click-throughs.

See the organic SEO results for yourself:

ropes activity centre - 1st - 220,000 competitor results

highwire ropes - 1st - 138,000 competitor results

ropes activity - 1st - 458,000 competitor results

birds conservation centre - 5th - 2.8m competitor results

birds of prey conservation centre - 2nd - 1.17m competitor results

We’re happy to announce the launch of two new websites today - the Beamish Wild Ropes Activity Centre and Birds of Prey Conservation Centre.

Based in the grounds of County Durham’s Beamish Hall, the two exciting new visitor attractions are officially opening this summer. The Ropes Activity Centre features a thrilling high-ropes course, zipline and power-fan, while the Birds of Prey Conservation Centre provides an engaging insight into Britain’s raptors with its resident collection of eagles, owls and falcons.

Both websites, designed and built in-house here at Greenmedia, look appropriately vibrant and contain some exciting features. We’re looking forward to seeing both websites and the centres develop over the coming weeks and months.

In a post on his blog last week, Udi Manber, VP of engineering at Google in charge of Search Quality, revealed that the company was ready to start opening up on information that was previously kept highly secret, in an attempt to clarify certain elements of how it works. This came as welcome news to SEO companies everywhere, but perhaps some are expecting too much and in doing so are losing sight of the fundamentals that have been available from the outset.

Google is famous for being extremely guarded on how its algorithms and ranking systems work. As Manber explains in his article, the company has ploughed one thousand “programmer years” into developing the processes, and that’s not something that any corporation is overly willing to open up to competitors and the public. While the protective stance is understandable, it has directly led to frenzied speculation that makes up a good proportion of the SEO market today. The internet is full of companies that spend their time - and their client’s budgets - trying to fathom the inner workings of the Google system in order to manipulate search results in their favour. There’s an entire team of technicians at Google who are solely responsible for identifying and stamping out these activities, but it still goes on to an enormous extent.

While it will undoubtedly be interesting to see exactly what Google reveals in the coming months, it’s worth bearing in mind that the most relevant SEO fact has been freely available from day one - and that is that user experience is the single most important issue. It was at the start, and it still is today. It’s likely to be the case as long as search exists in its current form. If the user experience is lacking in quality then people will drift towards alternative search methods, and that’s something that Google simply can’t allow to happen.

What does this all mean for your website and its own SEO? Well, always put the user first. Create an easily understandable layout and design. Write content for humans, not search engine robots. Clearly define titles and tags in a descriptive and straight-forward way. Link in and out with other relevant websites. In short, always remember that your website is meant for your users, so everything on there should work for them. When your users are happy, the search engines are happy, and Google’s revelations - whatever they turn out to be - aren’t likely to change this.

We’ve seen some extremely quick SEO results here at Greenmedia on our recently launched websites, but one of our latest client sites has exceeded them all - hitting the top spots almost immediately upon going live.

The Thorne & Derrick Cable Joints website was set live late on Friday 16th May, and is already topping searches on Google.co.uk. The site is beating competitors on a whole range of sought-after industry keywords, despite being live for just over four days. Most of the competitor websites have been established online for a number of years, making the results even more impressive.

With such outstanding results from the outset, we’re looking to continue maximising the SEO potential of the Cable Joints website in the coming weeks and months.

As with all Greenmedia-built websites SEO was a priority from the start of the project, an approach that has paid immediate dividends in this case.