SMS marketing is one of the quickest ways to remind your customer base of the quality service or products that you provide. Correspondence has evolved.

The dependence upon the humble letter has been replaced by the ground breaking technology of text messages. Reading scrawled ink on paper is outshone by the digital sharpness we see on a lit screen, while snail mail has been overtaken by technology’s ability to deliver communication in real time without the inconvenience of delay.

SMS marketing is a perfect medium for business, as the clean cut digital word presents an effortless professionalism and clarity. With limited screen space of 160 characters, the impact that a text message creates must be immediate. Choosing the right words to effectively communicate all the relevant information that both engages and excites the reader is of paramount importance. As copywriters who live and breathe words, we know how to create a stand-out message that will reel in custom.

Brand loyalty is also established, as people are more inclined to use a service that regularly keeps in touch with regards to its offers. Text messages can also be sent by businesses as handy reminders, quite literally, helping both the customer and retailer, as the customer appreciates being kept in the loop, while businesses gain the reward of custom.

The sound of a new text message alert is often met by waves of excitement. It is unlikely to be ignored and if it is not heard for whatever reason, its static presence on the screen will later be met with a readiness to open it.

Mobile phones provide a valuable link to others. We feel safer somehow, as loneliness can be punctured by a simple incoming text. This is why SMS marketing is so effective; a direct message that appears on a device regarded as a lifeline is more favourably viewed.

SMS marketing can also be used at specific times. Falling sales can be remedied by the launch of an SMS campaign that acknowledges external influences in its messages. This could be adverse weather conditions, the credit crunch or seasonal trends. Every negative situation can be turned around into a positive business opportunity that recognises the needs of its customers.

Our infatuation with mobile phones shows no signs of waning, as they remain close to our sides, nearly all of the time. Using text messages to insert your business into a domain normally reserved for a phonebook of friends automatically endears you to a recipient.

SMS marketing can help establish and cultivate a customer relationship, just as friendships need regular contact to thrive. Your business will always be looked on more favourably by customers if you maintain a level of contact that communicates your esteem for them.

SMS Marketing operates behind the scenes; as with all relationships this is where it matters most and where the foundations of loyalty and affection are laid and built upon. A simple text message gets your message across quickly, directly and effectively.

If you would like more information on how Green Media can create an SMS marketing campaign that boosts your business with an influx of custom call us now on 0191 232 8088 or email us info@green-media.com.

Putting your company on the map is not usually intended to be a literal statement and usually refers to the process of forming a renowned reputation through tireless promotion. A business that has a national or even international level of fame may not require accompanying directions, as its celebrity status becomes associated with a specific area, but for the rest, an online map that pinpoints the exact location of your business, in a real world context and as a bona fide premises, is just the online tool needed to maintain a tangible presence.

Making your business searchable should be at the forefront of marketing if you want to maximise awareness and custom. Without the surrounding knowledge of a specific location, you effectively fall off the radar, as competitors take advantage of the internet’s ability to provide useful information about their business and in doing so, grasping attention away from your company so that potential customers discount your qualities instead of positively targeting your offerings.

Google Places is the ultimate means by which to bypass anonymity. A presence within its online place pages seems to present a digital certificate of quality for a company. Google Places is an easy and free way to maintain an online space, even if your business does not have a website. With the option to include a favourable selection of photos, a flattering description and a smattering of reviews, as well as a an owner’s input of the latest events or offers through a live feed; the result is a Google Places profile that is energised and full rounded.

The winning attraction comes in the form of a map with a red pin point graphic that precisely targets the location of a company at the top right hand page of a profile. A business owner can add or edit content at any time, in a similar approach to a social networking site, where background information is digitally available, as an identity which is displayed and built upon through information. The layout of the page is clear and your listing will also be available through other branches of Google, including the traditional Google web search, Google Maps and Google Earth, which essentially uses the world’s most popular search engine as a spotlight onto your company. Google Places is a supplementary way in which you can appear on Google’s organic search results, as you essentially place an advert with all the relevant information in an online directory to an audience of millions.

Many factors influence the decision to visit or use a company’s services, including ease of access, location, available parking and business hours, which are all given to the user through Google Places. Appearing on Google, complete with a map and specific location will separate you from the companies that rely on directories for extra custom but are more likely to be lost in a sea of dense black print.

Google Places can also be conveniently accessed on the go through the use of smart phones, meaning that if potential customers are already nearby your premises and find you on Google Places, they are more likely to pay you a visit.

From a company’s perspective, a Google account displays easy to follow graphs and lists that correspond to specific slices of time that can be set from day to day, week to week or month to month. The amount of clicks, recent views and top search terms can help you guage which services produce the most interest and in turn which should be promoted more.

Take the online search one step further by creating an exact location for your company on a digital map. Our team at Green Media will be happy to set up your account and analyse your data, giving you clear feedback and offering the option of additional services in correspondence to the data we receive from your Google Places account, leaving you free to attend to the immediate running of your company. For more information call 0191 232 8088 or email laura.brown@green-media.com.

A website is essential to marketing a business online, creating a strong brand identity or simply providing pages of accessible information in the form of brochure, news and blog based sites. No matter what the theme of your content is, every website needs hosting. 

Commercially, web hosting represents the first rung on the ladder towards the lucrative world of web based transactions or more fashionably e-tail; joining the digital age has become an expected branch of business identity. The quality of a website cements a company’s credentials and is increasingly becoming the central pillar within most business’ incoming revenue. A business without a website essentially cuts off potential customers from a wider area, who may not be aware of its products or services. It could be the difference between a customer base belonging to a local business and that of a national brand. A business without a website inadvertently projects a static attitude in terms of innovation, as they dismiss the positive impact the internet can have in securing a large chunk of profit. A reservation of space online gives informational websites a platform on which to raise awareness of specific topics or issues and keep readers returning to a site.

Green Media offer all inclusive website hosting at a standard flat rate, which in turn unlocks that all important space in which to insert your website and appear online to get your business or message really noticed. Many website hosting packages exist online with initial stand out prices of just 99p. However, the added payments are not often uncovered until after you have submitted to the dazzling offer and have signed up. Hidden charges and increases in price, month after month means that you can easily lose track of the money you are bailing out. The seemingly magical price tag does not compensate for the downfalls and difficulties that are likely to be faced along the way, as you are cast adrift without support. Cheap hosting packages assume some level of technical proficiency on the buyers part and demand the user to inject technical expertise in order to set them up independently.  In contrast, Green Media offer you skill and experience at the end of a phone that guarantees a smooth transition. Our team are happy to answer any queries regarding the nature of a website host. No enquiry is too small, we welcome any queries or requests and act as a readily available and vast resource; rather than relying on a limited knowledge and shouldering the burden, potential stress is eradicated by our ability to easily iron out any bumps that an issue raises. Our technical support team can set you up with an all important e-mail that guarantees a point of contact for your business, which can secure custom, as the nature of queries are made more convenient and appealing.

Additionally, you can rest assured knowing that the service is fully managed and that information is backed up regularly as a data protection measure. A fully managed service is offered so that you are free to concentrate on the more pressing aspects of running a business, which form the corner stone of a working business. As with all of the services that Green Media provide, an upfront and honest approach without catches or misleading offers will always be presented.

Securing a space on the internet for your business amounts to the rental of a shop premises; it allows you to advertise products in a variety of ways, in order to create a strong business identity that opens up a gateway for digital income. The internet exists as a business strategy which maximises profit as a wide reaching tool and extension of an existing company or simply as a stand alone venture. Investing time in a business website, through regular updated content, eye-catching design and ease of navigation can actually make the best use of the online space as you reward customers with a visually and appropriately themed site, just as you would focus time and energy into the appearance and contents of a tangible shop premises.

If you’d like to take advantage of Green Media’s web hosting package, along with the reliable help and support of our friendly team or you would like more information call Laura on 0191 2328088 or email laura.brown@green-media.com.

Our new numbers are:

Phone: 0191 232 8088

Fax: 0191 232 8089

We are approaching the time of year when many young people are looking ahead to the long summer break from university or collage. While many student’s minds will be focused on the traditional pursuits of festivals and travelling the more savvy have been polishing their CV and looking at the opportunities available for gaining valuable work experience that will help set them apart in a tough job market.

One way of getting this experience is through work placement. A work placement, usually undertaken between the second and final year of university, provides students with a valuable, real life insight into their career of choice as well as giving them experiences that can give them a real boost in the all important final year.

One of the most important aspects of a placement that is often over look by students eager to finish university is the ready made answer it provides to the trick job interview question of ‘what experience do you have?’. Graduates that have completed a placement have a big advantage in the job market once they finish their course as they already have a year of relevant experience.

Ben Hunt-Vincent, our out going placement student said ‘my placement has given my much more experience than I imagined when I started a year ago. I feel much more prepared for the job market having carried out this placement and I am much more confident about my final year at university too’.

So this summer, if you a looking for an experience more unique than sitting in a field with 100 000 other people at the latest Glastonbury Festival head over to the Green Media vacancies page and check out our placement positions for the coming year.