“How can it be better?”

SMS - text messaging - is a fantastically effective form of marketing. It has a distinctly personal feel that is really rare in the advertising industry. People love their mobiles and they’re always to hand, so you know your message is being seen by the vast majority of your recipient list almost straight away - providing a real opportunity to make an immediate impact.

In terms of agency development, the turnaround time on an SMS marketing campaign is incredibly quick, usually in the space of a couple of hours from conception to delivery, and the feedback starts arriving in minutes.

As a platform SMS offers a relatively small space to present your message, which can be a test of a marketing copywriter’s skills. With just 160 characters available to introduce and explain your offering, as well as include a decisive call to action, there’s absolutely no room for anything that’s not immediately relevant. You can’t get the copy flow that you’d find in an email marketing mailout or a website page. However, this strict demand for lean copy can help to produce a succinct and neatly contained message, which many customers and prospects actually prefer and respond best to.

The ideal approach for SMS copy is to see the tight space as a challenge to your powers of communication. Strip it down, get rid of the extraneous and get to your point straight away. If you’ve still got too much to say - then your task shifts to pulling people in to where you can say it all, namely, your website. The potential is open-ended, and when you think in these terms, SMS marketing really isn’t limited at all.

Let Green Media show you how SMS marketing can deliver instant results for your business.

SMS marketing is a really effective way to get a quick message out there, as proven with our latest text broadcast for Sunderland-based fashionistas Van Mildert and Cocolove. The designer-label retailers were hosting a charity fashion event and needed one last reminder to go out to customers on the day. While SMS can play a key part in any marketing campaign, it really shows its worth on occassions like this. With no design, no proofing and very little lead-time required to create and send a broadcast, SMS is easily the fastest marketing option currently available, and was the perfect choice for Van Mildert and Cocolove’s reminder. The event proved successful, with a high turnout and fantastic amount of money raised for charity, with the text reminder providing that final push to get more customers through the doors.

Text messages have the benefit of reaching your customers on a real personal level. As far as the customer is concerned, the text is a dedicated one-to-one communication, just for them. This is another distinct advantage for your marketing, as it is a rare opportunity to deliver an ‘exclusive’ message - something that people appreciate and act upon.