SMS marketing is a really effective way to get a quick message out there, as proven with our latest text broadcast for Sunderland-based fashionistas Van Mildert and Cocolove. The designer-label retailers were hosting a charity fashion event and needed one last reminder to go out to customers on the day. While SMS can play a key part in any marketing campaign, it really shows its worth on occassions like this. With no design, no proofing and very little lead-time required to create and send a broadcast, SMS is easily the fastest marketing option currently available, and was the perfect choice for Van Mildert and Cocolove’s reminder. The event proved successful, with a high turnout and fantastic amount of money raised for charity, with the text reminder providing that final push to get more customers through the doors.

Text messages have the benefit of reaching your customers on a real personal level. As far as the customer is concerned, the text is a dedicated one-to-one communication, just for them. This is another distinct advantage for your marketing, as it is a rare opportunity to deliver an ‘exclusive’ message - something that people appreciate and act upon.