PPC is a powerful marketing tool that can potentially form your promotional backbone when operated correctly - making it the ideal platform to promote Xclusive Treats, the start-up boutique-style gifts website. Designed to support Xclusive’s launch period and all-important lead-in to Christmas, the PPC campaign needed to get it right first time.

When organising any PPC campaign, it’s best to break things down into smaller parts. Although it might be quicker initially to bunch all of your keywords up into one big ad group, it will impact on the management of the campaign further down the line and you may find that the whole thing can fast spiral out of control. If your product or service offering can be broken down into different areas, your PPC marketing can be as well. By overlooking structured ad groups you will also miss out on the assessment and reporting elements of PPC - essential if the campaign is going to run smoothly ongoing. Creating defined ad groups takes a little thought, but acts as the groundwork that will pay dividends later.

In creating the Xclusive Treats campaign, we looked at the product areas that were likely to be popular in the run-up to Christmas (hampers, spa vouchers, pet items etc) and created individual ad groups based on them. Using this approach, the campaign was divided up over the different markets. As each of the ad groups were essentially operating in different areas, we were able to individually manage their performance as required and ensure a successful campaign - something that would have been impossible with a single ad group.

We recently went live with Xclusive Treats, a new e-commerce website created to offer a massive range of luxury gifts and experiences all in one place. With a fantastic selection of items ranging from handmade jewellery to designer handbags, Xclusive Treats is the ideal site for Christmas shoppers looking for a unique present for a loved one. Experiences on the website cover everything from the adventurous (quad biking, sphering) to the luxurious (spa days, beauty treatments), across the North East region.

“The idea for Xclusive Treats came from a desire to provide a shopping solution for busy people who simply don’t have the time to trawl around the internet to find what they’re looking for,” explained Louise Milligan, founder of Xclusive Treats. “We’ve brought together some special suppliers that provide the very best in their respective areas, giving the website a really exclusive, boutique feel.”

The back-end of the website uses a Greenmedia bespoke CMS, the user-friendly system which allows the client to change everything displayed on the site, from page copy to individual products and images, meaning that the look of Xclusive Treats can be refreshed as often as required, and the site can grow over time.

Along with a broad-ranging promotional programme already underway, Xclusive Treats is backed by a Google Adwords campaign, focusing on the Christmas gifts markets for its various product lines.

At Greenmedia we know that one of the key elements of digital marketing is using the latest technologies and service offerings. With this in mind, we were delighted to begin using a new cutting-edge telephone lead tracking system this month, to help our clients trace the success of their advertising campaigns. Using the system, any calls made as a result of an ad are logged the same way as click-throughs, giving a clear breakdown of the campaign’s overall effectiveness. The system neatly overcomes the problem of phone calls being difficult to track, an issue that previously had the unfortunate potential to skew the genuine results of online marketing. Applying the telephone system to Direct Ford’s well-established Google Adwords campaign, we were able to follow the number of calls made as a result of click-throughs and gain a complete picture of how successful the ads had been in generating real contacts. This unprecedented level of analysis also gives us a clear platform to refine and improve the campaign ongoing, making it the ideal application to achieve immediate results today, and even better results tomorrow.

We recently put our years of expertise and success in the field of Google Adwords to the test, and can now claim official ‘Adwords Qualified Professional’ status. This means that when you choose Greenmedia to manage and run your adwords campaign, you know that you’re in safe hands – officially! We’ve used Google Adwords to help our clients with a whole range of search engine marketing (SEM) targets over the years, from short notice promotions with quick-fire one-day campaigns, to larger, long-term advertising that runs for fifty weeks of the year. This experience means that we have seen all the trends, tricks and traits of the Google Adwords system, giving us the ability use it to its maximum potential and get the best results for our clients, whatever their goals. Adwords is a powerful tool that has the advantage of immediate impact, something that every online marketer can benefit from.