At Greenmedia we’re constantly on the lookout for the latest developments in the industry, so we can give our clients the very best digital services. With that in mind, we attended the Online Marketing ‘07 event at the Business Design Centre in London this week to see what the leading figures in the sector were currently proposing. Visiting the Google University keynote, along with several discussions and workshops on search engine optimisation and web marketing, gave us a clear picture of the pressing issues in those areas.

“Listening to the keynote presentations at the show vindicated many of the SEO and online marketing techniques that we have been employing down the years, and served to confirm some of the newer ideas that we had uncovered recently,” said Jed Macewan, Greenmedia Director. “In combining this already effective approach with some of the emerging ideas that were discussed, we’re supremely confident that we can continue to offer a leading edge service across the board.”

Google responded to calls for more clarity on their quality guidelines this month by updating their explanations for web developers. While the guidelines themselves have stayed the same, this was a welcome move from Google in shedding light on what has become a recurrent thorny subject in the industry. Despite the many individual dos and don’ts of SEO, the basic premise of search engine success is a simple constant – build your website for real users, not search engines. One of the main issues in fulfilling this, if not the main issue, is content – more specifically, relevant content.

Greenmedia has always produced websites with the user experience in mind. We believe that if a site is difficult to use or presents any problems at all for those accessing it then it isn’t doing its job. As well as our all-encompassing SEO work, our services include content management systems (CMS) to help you keep your website fresh and up-to-date, and bespoke copywriting that is researched and created to appeal directly to your target audience. Both of these are expressly designed to boost your SEO performance in an organic way, focusing on keeping things relevant for users.