It’s a well-established fact now that copywriting is a central factor in good quality SEO, and a regular flow of well-written copy is essential in achieving and maintaining strong positions on your target keyword searches.

There are thousands of low-cost copywriting solutions available online, some charging as little as £2 or £3 an article. Many of these cheap content provider services available online use writers who aren’t proficient in English or, even worse, automated computer programmes to generate copy. Both of these inevitably produce dreadfully unreadable copy that can actually damage your website in various ways.

Search engines use increasingly sophisticated algorithms that assess the quality of copy on a website, going far in excess of weeding out the traditional ‘keyword stuffing’ of years gone by. Any poor quality copy these days is identified and judged as such, and the website is marked as a low-end offering – hardly the impact needed for first page rankings.

From the real world user perspective the impact can be even worse – as reading nonsensical copy doesn’t exactly create a positive experience. Rather than enticing the reader to visit the website again, it will likely result in them never coming back.

So, far from being a ‘bargain’, with cheap copy services you’re effectively paying to negatively rank your site with search engines and turn off your visitors in the process – precisely the opposite of what copywriting should be achieving.

Good copywriting for SEO comes as a result of several factors working together.

1)    An in-depth knowledge of the subject
2)    Strong writing ability
3)    An awareness of the search engine requirements

Here at Green Media, copywriting has been one of our core services from day one, and over the years we’ve developed a team of experienced and effective professional writers who can deliver the copy that your website needs to perform.

Every single copywriting project begins with a comprehensive investigation of your company, what you’re looking to achieve, and the competitive playing field online. Only after these elements are known and understood can the process of writing actually begin. This preparation enables our writers to produce top quality copy that works to boost your search engine performance and delight readers.

If you’re looking to improve the copywriting on your company website, whether it’s with blogging, article writing or even a complete site rewrite, we’ve got the ability to provide what you need. We’re also adept at copywriting for brochures, flyers, email marketing and other corporate materials.

To find out more about our copywriting services, take a look at our Words that Work brochure, visit our website or call 0191 232 8088.

A compelling blog rests upon strong ideas, conveyed in a flowing style that has the ability to connect to its reader.

The writer behind the words provides a focus that steers the reader towards a specific state of mind by establishing a tone and set of images.  A writer’s job is to make the time spent reading an article worthwhile, with a view to enhancing the moments after by making a lasting impression. The reader’s surroundings should fade away as they delve into a world constructed of text. Writing however should not necessarily be about the writer disclosing personal details whilst boring the reader in the process, much like a conversation dominated by a speaker whose main subject revolves around them. A single writer should adopt an array of perspectives for the purpose of different subject maters and audiences.

Copywriting sites and courses geared towards the development of writing aim to add layers to a skill set through the deployment of new approaches and techniques, demonstrating the ever present learning curve when it comes to the production of skilful copy. It seems that there is always room for improvement, in which it doesn’t pay to stand still.

A useful piece of advice is that writing leads to better writing. A writer should write every day, regardless of mood or energy levels, as the writing process inevitably uncovers an interesting angle in which to take a subject, even if only one sparkling idea emerges from a mountain of discarded copy.

Creativity is in constant motion. The creative process of a copywriter does not stop at the end of a working day, although the typing may. Experiences continuously feed creativity and no matter how small or insignificant an event or sighting, they can be adapted and incorporated into descriptions. Either consciously or subconsciously an archive of retrievable data can be formed; a writer can effectively file away a range of information until a memory complete with imagery, sound or feeling corresponds to a subject. A passion and respect for words becomes central to creating an effective piece, as well as a sense of empathy and imagination which can also power the content and connect writer to reader.

Blogs can be the backbone of any website, acting as a supporting structure that provides steady traffic as well as flexibility in terms of its vision and style. A blogger should have the ability to communicate a message in a variety of ways, ploughing time and effort into ordering words with a sense of direction.

A blogger also needs to sustain a quality that will dependably attract an audience, just as film writers and directors create a solid reputation through a catalogue of quality releases that ensure popularity. A blogger will also use a skill set that makes someone want to buy rather than simply telling them to. Considering the volume of blogs and articles on the web, a subject is rarely unique; however the ways in which a blogger presents and interlaces fresh material will provide the edge that separates it from the rest. Essentially a good blog needs to provoke thought, making an impact before and after the final full stop.

The corporate blog is a growing phenomenon that maintains a personal connection between the user and the company, acting as a form of correspondence, just as regular letters update friends with recent and interesting news.

A whole range of businesses dedicate a section of their site to a daily or weekly blog. An infinite number of topics exist, each having their own set of subjects that constantly diverge and feed the vast depth of information available on the web. Online posts can include specialised markets, such as wedding, garden and car blogs, as well as sobering topics, brought to attention through military and political sites. A blog about blogging is testament to this limitless medium.

The origin of the term blog is extracted from the words web log; its unique name brings a sense of contemporary cool. The term blogger therefore evokes kudos, as an individual actively airs their opinions and thoughts to an audience, balancing sentence structures to create imagery or even humour that presents itself in an inviting format of a diary or log. The idea of following the development of thoughts is both innately appealing and inspiring. Twitter is an example of a micro blogging service which is available to anyone, including businesses and celebrities. Followers are exposed to ‘trending topics’ which show how quickly information filtrates across the web. Taking the idea of word-of-mouth in a local context and reapplying it to a global network.

Knowing that information can be accessed by anyone is an incentive to promote a topic. Blog layouts can include an assortment of mediums, most commonly seen as a combination of text and images that represent a virtual scrapbook of sorts and provide an insight into a company’s impassioned perspective. Blogs are a way of representing a company’s congeniality that gives a company a relatable facet, in which to appeal to the user, rather than an impenetrable and uniformed veneer of convention. Blogging also acts as a form of site maintenance, as attention is concentrated into the blog page’s renewed content, which gives the impression that the company cares and wants to impress, as opposed to leaving it untouched and in a derelict condition. Blogs also act as an advert for your business, as the addition of links means that your visibility across the web is increased

At Green Media we provide blog writing services themed around a website’s products and services, which are charged by new content, generated by writers eager to explore the avenues that each project presents. Blogs can enhance SEO rankings, as keywords adorn the blog, which is crucial to getting Google’s attention which will respond by rewarding you with high rankings. Blog posts can also be timed, so that information can appear in conjunction with the launch of a new product or as a set of ordered information, so that the flow of content can be manipulated. It takes time to blog and even more time to craft a blog that provokes thought. By bringing in professionals who have the skill and motivation to produce quality; a website’s profile is instantly raised and made more memorable. Every second a new blog appears online; don’t be left behind. Dive into the fast current, motored by blogs that keep you ahead of competition.                               

At Green Media, copywriting for Search Engine Optimisation is regarded as a lifeline for businesses. Keywords relating to areas of interest, specific to a site are raised up like stepping stones from velvety rich copy that laps up around each protruding keyword. While eye-catching headlines act as bridges that invite the user to cross and explore the new territory of a website.

Glistening keywords entwined with the main copy will elevate your website up search engine rankings, from the depths of underwater anonymity, to appear as a dominant feature amongst other results that vie for competition. The surfer will be able to ride the waves that will reach desirable heights of targeted information. Keywords will not litter the copy but will be placed in considered areas that will allow text to flow, rather than be blockaded by repetition, which seems to be a transparent tactic aimed to increase the volume of visitors but does not serve to anchor the user to a site with engaging copy. Instead, keywords are peppered throughout the site in order for the user to easily navigate their way and reaffirm the relevance of their search, as they delve further into the website’s offerings.

SEO is both an art form and a science, crafting and engineering in a continuing process, as a formula of refreshed content keeps information relevant, while the copy’s creativity prevents users from becoming disenchanted with a site, giving them a reason to return with anticipation, as updates renew enthusiasm. By keeping track of trends and behaviours, together with a discerning ability; the copywriter is able to draw upon considered language, structured in an appropriate format that convinces the user of the site’s integral worth.  The copywriter is also fuelled by the deceptively powerful tool of imagery, relayed in words that transport the user into a world by a particular product or service, as they visualise varied possibilities.

Undoubtedly SEO, together with the back-up of quality copy is the most effective way to communicate your website’s professionalism, dynamism and enthusiasm. Without it your website may be drowned under other sites that provide similar products and services and who have taken advantage of SEO’s buoyant ability to keep them ahead of competition.

Find out how good quality writing can be rocket fuel for your website.