Analysts, bloggers and reporters flocked from around the globe yesterday to attend Apple’s ‘Let’s Talk iPhone’ event where the speculation surrounding the new smartphone was finalised. The news that there will not be an iPhone 5 with a new design and 4G connectivity was hard to swallow for the many iPhone fans, who had eagerly anticipated the new phone they had all hyped up in their minds. Disappointment seems to be the general feeling after the intense build-up that has been circulating over the last few months. It is unfortunate that the public’s prediction of Apple’s next move was wrong and that the dissatisfaction may mean that people won’t be all rushing to the shops to trade in their iPhone 4 for the 4S.

The iPhone 4S does have some impressive additional features, and although it is not what most people expected the technology is pretty amazing. So let’s talk about what it does have rather than what it doesn’t and the reasons why Apple are still giants in the technology market …

Siri
Siri is a new feature exclusive to the iPhone 4S, it is designed to deliver information and follow commands that you give it. Siri provides a complete personal organisation system and comes in the form of a robotic female voice that you can change. You can use it for many things like checking the weather; asking for contacts addresses, asking irrelevant trivia, getting directions and setting reminders. The clever voice recognition system brings you your own personal assistant fully operational from your mobile phone. This technology is predicted to be the new sought after feature as Google are currently working on their version, watch the space on this one it looks like it could be the new function in the smartphone battlefield.

The Camera
The new 8 megapixel camera with flash and autofocus brings a new innovative way to take photos from your mobile. It is a whopping 33% faster than the iPhone 4 and you can snap away with the speedy “click” after each photo is taken. The Camera now also features 1080p video, image stabilisation and noise reduction.

Antenna and Speed
Both have massive improvements on the iPhone 4S, with dual antennas data speed is increased, this is the first smartphone that will be able to switch between antennas to transmit and receive data, improving both speed and quality. The HSDPA speed rockets from 7.2 Mbps to 14.4 Mbps. The iPhone 4S has Apple’s A5 dual-core 1GHz processor along with a dual-core CPU; the chipset will make it twice as fast and offer better graphics performance.

Granted Apple have offered an advanced iPhone, but have they done enough to sway people to buy it? Are the new additions something that maybe people will agree are brilliant but never really need to use and would there be any point paying any more money for a phone that looks the same as the last one? There is talk of the iPhone 5 coming out in June next year where there may be a complete redesign and even more artificial intelligence. The excitement and high expectations that have been put in peoples minds about the new product have not done Apple any favours; it seems people were expecting more in the time that Apple took to get it here.

So is it worth the risk? June is a long time off and we cannot really rely on Apples schedule, so if you are interested in the new features you might as well take the chance because with the technology market today, there is always something bigger and better just around the corner.

This week saw Apple launch the iPad 2, a lighter streamlined and faster model which looks to galvanise the ever evolving tablet market. However the release of the iPad 2 is not the only tablet which will be available to consumers this year, but how have the competing brands tried to tackle the market in an innovative way? The problem that faces many manufacturers is how to create a unique selling point in a consumer market offering in essence similar products. Tablet computers have seen a dramatic increase in popularity with over 80 new products expected to be released to the market this year; it is easy for the consumer to become lost and begin to drown in a sea of processor numbers, model types and software names.

Despite the obvious interest in tablet computers, some consumers are still questioning whether there is much need for the device and if it is worth the money brands are charging. The new iPad 2 is available at the same price as the previous iPad, which sets it up well to compete with the vast array of tablets being released. RIM Blackberry, Samsung, Motorola, and Hewlett Packard have all developed tablet computers which offer slight variations of a similar product. Perhaps the main draw for consumers, is whether they prefer to use the Android operating system, or prefer the Apple iOS, a hotly contested topic which inevitably comes down to individual preference.

Is this Apple’s year for the taking? Or will the Motorola Xoom, Blackberry Playbook or Samsung Galaxy Tab 10.1 take the market by storm? There are rumours circulating that RIM will be partnering Android for the release of the Playbook, which may give the device a greater level of availability. The tablet computer could be thought of as a luxury, however with necessity. With so much choice and variety of brands, models and software, the consumer may have a difficult choice deciding which one is best for them. This could be the year for tablet computers to even further expand their reach; however it begs the question if there is so much hype and expectation now, what will the following years bring for the tablet industry? It certainly will be an interesting market to watch.

A compelling blog rests upon strong ideas, conveyed in a flowing style that has the ability to connect to its reader.

The writer behind the words provides a focus that steers the reader towards a specific state of mind by establishing a tone and set of images.  A writer’s job is to make the time spent reading an article worthwhile, with a view to enhancing the moments after by making a lasting impression. The reader’s surroundings should fade away as they delve into a world constructed of text. Writing however should not necessarily be about the writer disclosing personal details whilst boring the reader in the process, much like a conversation dominated by a speaker whose main subject revolves around them. A single writer should adopt an array of perspectives for the purpose of different subject maters and audiences.

Copywriting sites and courses geared towards the development of writing aim to add layers to a skill set through the deployment of new approaches and techniques, demonstrating the ever present learning curve when it comes to the production of skilful copy. It seems that there is always room for improvement, in which it doesn’t pay to stand still.

A useful piece of advice is that writing leads to better writing. A writer should write every day, regardless of mood or energy levels, as the writing process inevitably uncovers an interesting angle in which to take a subject, even if only one sparkling idea emerges from a mountain of discarded copy.

Creativity is in constant motion. The creative process of a copywriter does not stop at the end of a working day, although the typing may. Experiences continuously feed creativity and no matter how small or insignificant an event or sighting, they can be adapted and incorporated into descriptions. Either consciously or subconsciously an archive of retrievable data can be formed; a writer can effectively file away a range of information until a memory complete with imagery, sound or feeling corresponds to a subject. A passion and respect for words becomes central to creating an effective piece, as well as a sense of empathy and imagination which can also power the content and connect writer to reader.

Blogs can be the backbone of any website, acting as a supporting structure that provides steady traffic as well as flexibility in terms of its vision and style. A blogger should have the ability to communicate a message in a variety of ways, ploughing time and effort into ordering words with a sense of direction.

A blogger also needs to sustain a quality that will dependably attract an audience, just as film writers and directors create a solid reputation through a catalogue of quality releases that ensure popularity. A blogger will also use a skill set that makes someone want to buy rather than simply telling them to. Considering the volume of blogs and articles on the web, a subject is rarely unique; however the ways in which a blogger presents and interlaces fresh material will provide the edge that separates it from the rest. Essentially a good blog needs to provoke thought, making an impact before and after the final full stop.

The corporate blog is a growing phenomenon that maintains a personal connection between the user and the company, acting as a form of correspondence, just as regular letters update friends with recent and interesting news.

A whole range of businesses dedicate a section of their site to a daily or weekly blog. An infinite number of topics exist, each having their own set of subjects that constantly diverge and feed the vast depth of information available on the web. Online posts can include specialised markets, such as wedding, garden and car blogs, as well as sobering topics, brought to attention through military and political sites. A blog about blogging is testament to this limitless medium.

The origin of the term blog is extracted from the words web log; its unique name brings a sense of contemporary cool. The term blogger therefore evokes kudos, as an individual actively airs their opinions and thoughts to an audience, balancing sentence structures to create imagery or even humour that presents itself in an inviting format of a diary or log. The idea of following the development of thoughts is both innately appealing and inspiring. Twitter is an example of a micro blogging service which is available to anyone, including businesses and celebrities. Followers are exposed to ‘trending topics’ which show how quickly information filtrates across the web. Taking the idea of word-of-mouth in a local context and reapplying it to a global network.

Knowing that information can be accessed by anyone is an incentive to promote a topic. Blog layouts can include an assortment of mediums, most commonly seen as a combination of text and images that represent a virtual scrapbook of sorts and provide an insight into a company’s impassioned perspective. Blogs are a way of representing a company’s congeniality that gives a company a relatable facet, in which to appeal to the user, rather than an impenetrable and uniformed veneer of convention. Blogging also acts as a form of site maintenance, as attention is concentrated into the blog page’s renewed content, which gives the impression that the company cares and wants to impress, as opposed to leaving it untouched and in a derelict condition. Blogs also act as an advert for your business, as the addition of links means that your visibility across the web is increased

At Green Media we provide blog writing services themed around a website’s products and services, which are charged by new content, generated by writers eager to explore the avenues that each project presents. Blogs can enhance SEO rankings, as keywords adorn the blog, which is crucial to getting Google’s attention which will respond by rewarding you with high rankings. Blog posts can also be timed, so that information can appear in conjunction with the launch of a new product or as a set of ordered information, so that the flow of content can be manipulated. It takes time to blog and even more time to craft a blog that provokes thought. By bringing in professionals who have the skill and motivation to produce quality; a website’s profile is instantly raised and made more memorable. Every second a new blog appears online; don’t be left behind. Dive into the fast current, motored by blogs that keep you ahead of competition.