Caffeine and Content
We were pleased to find out that a key part of the recent Google update – codenamed Caffeine – centred around the value of good quality copy, regularly updated. Essentially, search has come around to being about what it always should have been about – good quality content.
No technical manipulation of the system.
No tricks.
No smoke.
No mirrors.
…and it’s about time.
We’ve been eulogising the value of good web copy for years, on the basis that if you’re providing what people want – in the form of useful, usable information – then the search engines will wake up to that and start directing people your way. It comes down to the basic principles of search engines – to create a positive user experience by giving people what they’re looking for.
If your website is still relying on short-term techie tweaks to stay on SERPs then you’re on borrowed time. Your site is sitting on digital quicksand. It’s time to get your thinking cap on and get writing.
Tags: google, SEO, seo newcastle