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Archive for June, 2010

Social Media – word-of-mouth gone global

Wednesday, June 30th, 2010

Many companies have a hard time understanding how best to use social media to promote their business online. It’s not that the principles of Facebook, Twitter and the others are difficult to grasp – they’re not – but, the real business potential can be a lot harder to fathom out. Since social media marketing works differently between businesses depending on what their aims are, there are no guarantees that what works for one will work for another.

That’s the beauty of social media, it’s flexible enough to accommodate an incredibly varied range of marketing approaches and still deliver success. It’s not a strict medium.

An uncomfortable fact of today’s commercial world is that people no longer trust messages from companies, on the whole. This makes marketing an increasingly precision process where even the most meticulously crafted promotions risk failure.

What people do trust is word-of-mouth recommendations, and this has always been the case. These recommendations come from fellow customers (or potential customers) and they come with an inherent credibility that companies can rarely match in their own communications. Social media is the biggest opportunity for word-of-mouth recommendations, well, ever. It has a worldwide span, it’s instantly accessible to anyone from anywhere, it’s permanently available, it’s accumulative and it all leads back to your door.

Word-of-mouth has grown from local to global, and it’s going on right now in tweets, Facebook posts, blogs and forums. Failure, refusal or just a straight-forward inability to get into social media for business marketing is tantamount to ignoring the latest incarnation of the most effective form of advertising of all-time. Is that something your business can afford to do?


Facebook wants to be your friend

Monday, June 14th, 2010

Social networking is here and the importance to your business is that it can develop your online presence and authority through multi level communication channels.

Use it correctly and you can create marketing awareness that you may never have thought possible. It shouldn’t be feared or ignored but embraced as an extension to your marketing force.

Social networking tools if used correctly can have numerous benefits on how your business is perceived online.

It’s in its early days but the results for businesses across the globe prove that this is where its customers are: online. This new advertising platform allows business to converse messages to a ready and waiting audience; the trick is to be where your potential consumers are going to be communicating via sites such as Facebook, Twitter and Linkedin. One of the most important areas is to learn and understand how social networking sites operate in order to develop your business.

Social networking sites work with your website presence. The key thing is to not forget or disregard your website but enforce it through the means of social networking.

One of the most visible and encouraging things is that it they can drive traffic to your site, create the interest and desire to look further at what you do and who you are and most importantly create enquiries and sales.

Engage with your customer base, release promotions and encourage your product/service or brand recognition through careful manipulation.

A brilliant example of a business using Facebook with great results is Pizza Hut, a global brand it has successfully integrated through to its consumer market base and with the advantage of the order app brings more appeal to its online customer base.

Social networking sites are proving popular to various age demographics and all market sectors providing you with an excellent opportunity to nudge consumers and make them aware that you exist!

 It is now not only the young market sector that is enjoying social networking but the older generations too, you can build your reputation and online credibility through flexible medium.

An advantage of social networking is that you can interact and engage with your consumers on a level not previously accessible. In the past surveys and questionnaires provided businesses with something of an indication as to how they were perceived by customers and the wider world. The data collected was not always fully accurate and usually an incentive would be offered to encourage feedback.

Now businesses can get down to the ‘nitty gritty’ of consumer perception through online conversation; this allows you to understand the needs of the customer or potential and delve into their purchasing behaviour.

Measure and control your reputation with the added value of building your online presence and nursing your brand values attributing to customer perception.

Customer retention can also be gained through this medium; you can find out the truth of what your customers really think about you.

The end result is to create more enquiries and increased sales for your business; social networking can be likened to cultivating your own online garden, plucking out any weeds of negativity or potential damage to your business and growing your business ideals.

Take Absolut Vodka for example; they have combined their Facebook page; Top Bartender with online videos. This facility has allowed Absolut to target their respective age demographics.

The launch of the new app for the iPhone ‘Drinkspiration’ allows the user to recommend and customize drink ideas. The app has proven very popular and opens Absolut into the social mechanism for interaction.

Social networking is going to move and develop, if this is the beginning there is plenty of room for new platforms and invaluable ideas. New technology is always emerging; your business must be flexible to react and engage in the new marketing tools available.

Personalise yourself with your consumer but remain vigilant to what you want to achieve.

For your business it is best to approach social networking with direction in mind, your networking strategic needs to be carefully grown in order to keep control of your business communication. The key to success in this new marketing area is recognising and appreciating that social networking is a powerful engine for business advancement and must be carefully maintained to achieve your business marketing plan.

Social networking has only just begun; all businesses must see it as the opportunity to market themselves in an ultimately online world with the advantage of maintaining and strengthening website performance.

 

 

 

 

 

 

 


Students looking for something more unique than Glastonbury

Friday, June 11th, 2010

We are approaching the time of year when many young people are looking ahead to the long summer break from university or collage. While many student’s minds will be focused on the traditional pursuits of festivals and travelling the more savvy have been polishing their CV and looking at the opportunities available for gaining valuable work experience that will help set them apart in a tough job market.

One way of getting this experience is through work placement. A work placement, usually undertaken between the second and final year of university, provides students with a valuable, real life insight into their career of choice as well as giving them experiences that can give them a real boost in the all important final year.

One of the most important aspects of a placement that is often over look by students eager to finish university is the ready made answer it provides to the trick job interview question of ‘what experience do you have?’. Graduates that have completed a placement have a big advantage in the job market once they finish their course as they already have a year of relevant experience.

Ben Hunt-Vincent, our out going placement student said ‘my placement has given my much more experience than I imagined when I started a year ago. I feel much more prepared for the job market having carried out this placement and I am much more confident about my final year at university too’.

So this summer, if you a looking for an experience more unique than sitting in a field with 100 000 other people at the latest Glastonbury Festival head over to the Green Media vacancies page and check out our placement positions for the coming year.


See it, Hear it Spread it: Viral Marketing

Monday, June 7th, 2010

 

Viral Marketing is a marketing tool in which businesses can advertise their product through video, game and social networking to intercept their marketing message in an online capacity. 

 

 

Viral Marketing is generating awareness for business like never before, and can be said to be one of the biggest shifts in marketing to consumers.

Communication with your customer is changing and it’s a good idea to think about how viral may affect your business.

 

 

New types of social media are allowing businesses to move forward with marketing generating an exciting buzz in the marketing world.

Viral provides business with an opportunity to market products through an interactive medium allowing the marketer to convey a message that is reactive to the audience.

 

It can also provide excellent ROI through a campaign that has the ability to cross through cultural barriers for instance, expressing the meaning of the product through a new marketing portal.

There can be a lot of cost benefits to a viral campaign and the message can be transmitted by word of mouth as consumers experience your marketing; generating high awareness.

This means that customer acquisition costs can dramatically reduce from one single media project.

 

 

Viral offers the opportunity for businesses to demonstrate their creative flair; focusing on the brand and taking it somewhere that can build credential and awareness through communicating product benefits in a fresh and innovative medium.

This allows the consumer to identify the brand in a relative format that is accessible for most and can correspond to either multiple sectors or be targeted at niche markets.

In this new marketing format it allows your company to become more personable and expressive, creating interest and conversation. It can change your business persona and can help you evolve your brand and company identity through relating to your customers social networks.

 

The way in which we advertise has changed due to consumer demand and technological movement, many have researched that consumers are no longer as receptive to ‘traditional’ marketing methods such as the Television or Radio, with a 41% increase in consumer awareness of a product via online marketing; this de sensitisation has moved advertising to a new platform; Viral Marketing.

www.marketingcharts.com

 

A good example of the strength and power of a viral campaign can be the release of the Nike campaign ‘Take it to the next level’ featuring Ronaldo; 500 million views later it has been one of the most successful and well noted viral campaigns of the last few years.

It was relevant to the audience it was presenting to, highly inspirational and allowed the viewer to feel as if they were on the football pitch with the famous names.

This reflects not only the mass intensity of social media but the popularity and user engagement through viral means.

 

Viral marketing must be conducted through a clear marketing strategy. What type of message do you want your campaign to create and portray. There must be an emotive conclusion for the consumer such as thought provoking, shocking or humorous.

Most importantly it needs to reflect your product and service USPs.

 

Groundbreaking for the beauty industry was the Dove Evolution campaign, showing the process of a model being transformed for a photo shoot the message, embedding the message of natural beauty. A series of viral videos showed models being photo-shopped and air brushed to perfection sparking media frenzy and topical debate which gave Dove the perfect opportunity to market its ‘real beauty values’.

 

The results of the high visibility campaign have morphed Dove into a trusted brand by the female market; the clever marketing by the company translated the message to women everywhere that natural beauty is a positive thing. Women agreed and Dove now has millions of females who are brand loyal and most importantly increased sales.

 

The advantage of viral marketing allows you to connect in an interactive medium, this gives you the opportunity to relay your brand values and spark conversations relating to your product or services. This gives you the opportunity to cross communicate your marketing message to an expansive market.

 

Feedback can be one of the most invaluable things for a business and actively listening and reacting to it can mould your company to where you want to be.

 

Communication of your message is the most essential; through reaching a wider audience you convey your message across an intricate market platform.

People like to see imagery, colour and movement and that’s where a video for example can benefit you, it allows the online viewer to have an insight into your brand behaviour and furthermore give you the capacity to grow your ideas, become part of the online community and allow you to network your business potential

 

The tools of communication are forever changing due to technological advancement and this process will continue to progress through heightened use and popularity. Viral has quickly integrated itself into the marketing model for businesses large and small. It can also allow a gateway between usually unreachable brands and consumers creating the right vibe and feel for your online business.

If you want to learn more about viral marketing and what we could do for your business please contact us here at Greenmedia on 01912759777.