Viral Marketing is a marketing tool in which businesses can advertise their product through video, game and social networking to intercept their marketing message in an online capacity.
Viral Marketing is generating awareness for business like never before, and can be said to be one of the biggest shifts in marketing to consumers.
Communication with your customer is changing and it’s a good idea to think about how viral may affect your business.
New types of social media are allowing businesses to move forward with marketing generating an exciting buzz in the marketing world.
Viral provides business with an opportunity to market products through an interactive medium allowing the marketer to convey a message that is reactive to the audience.
It can also provide excellent ROI through a campaign that has the ability to cross through cultural barriers for instance, expressing the meaning of the product through a new marketing portal.
There can be a lot of cost benefits to a viral campaign and the message can be transmitted by word of mouth as consumers experience your marketing; generating high awareness.
This means that customer acquisition costs can dramatically reduce from one single media project.
Viral offers the opportunity for businesses to demonstrate their creative flair; focusing on the brand and taking it somewhere that can build credential and awareness through communicating product benefits in a fresh and innovative medium.
This allows the consumer to identify the brand in a relative format that is accessible for most and can correspond to either multiple sectors or be targeted at niche markets.
In this new marketing format it allows your company to become more personable and expressive, creating interest and conversation. It can change your business persona and can help you evolve your brand and company identity through relating to your customers social networks.
The way in which we advertise has changed due to consumer demand and technological movement, many have researched that consumers are no longer as receptive to ‘traditional’ marketing methods such as the Television or Radio, with a 41% increase in consumer awareness of a product via online marketing; this de sensitisation has moved advertising to a new platform; Viral Marketing.
A good example of the strength and power of a viral campaign can be the release of the Nike campaign ‘Take it to the next level’ featuring Ronaldo; 500 million views later it has been one of the most successful and well noted viral campaigns of the last few years.
It was relevant to the audience it was presenting to, highly inspirational and allowed the viewer to feel as if they were on the football pitch with the famous names.
This reflects not only the mass intensity of social media but the popularity and user engagement through viral means.
Viral marketing must be conducted through a clear marketing strategy. What type of message do you want your campaign to create and portray. There must be an emotive conclusion for the consumer such as thought provoking, shocking or humorous.
Most importantly it needs to reflect your product and service USPs.
Groundbreaking for the beauty industry was the Dove Evolution campaign, showing the process of a model being transformed for a photo shoot the message, embedding the message of natural beauty. A series of viral videos showed models being photo-shopped and air brushed to perfection sparking media frenzy and topical debate which gave Dove the perfect opportunity to market its ‘real beauty values’.
The results of the high visibility campaign have morphed Dove into a trusted brand by the female market; the clever marketing by the company translated the message to women everywhere that natural beauty is a positive thing. Women agreed and Dove now has millions of females who are brand loyal and most importantly increased sales.
The advantage of viral marketing allows you to connect in an interactive medium, this gives you the opportunity to relay your brand values and spark conversations relating to your product or services. This gives you the opportunity to cross communicate your marketing message to an expansive market.
Feedback can be one of the most invaluable things for a business and actively listening and reacting to it can mould your company to where you want to be.
Communication of your message is the most essential; through reaching a wider audience you convey your message across an intricate market platform.
People like to see imagery, colour and movement and that’s where a video for example can benefit you, it allows the online viewer to have an insight into your brand behaviour and furthermore give you the capacity to grow your ideas, become part of the online community and allow you to network your business potential
The tools of communication are forever changing due to technological advancement and this process will continue to progress through heightened use and popularity. Viral has quickly integrated itself into the marketing model for businesses large and small. It can also allow a gateway between usually unreachable brands and consumers creating the right vibe and feel for your online business.
If you want to learn more about viral marketing and what we could do for your business please contact us here at Greenmedia on 01912759777.