This might sound like we’re taking something that’s not even old yet and giving revamped, resized and warm fuzzy brand appeal.

Nostalgic branding is now becoming an integrated part of many marketing campaigns, consumers are now hooked to the familiar sights and logos of yesteryear, and they can evoke feelings such as contentment, security, childhood memories and more. 

The blending of traditional brands in the new digital era has reenergised flagging brands and products that were heading for the scrap heap.

The associated feeling contributed with nostalgic marketing allows the viewer to delve in a moment of brand remembrance linked to their personal memory, enticing product purchasing through the power of emotion.

There is the fear that established brands are at risk of losing their identity through mass branding and over use of iconic logos and history.

So how can we sensitively merge historical brands through digital media?

The answer is through strategic and concise brand protection

These, in essence, can be the factors that can contribute to a successful campaign using nostalgic brands.

Digital marketing and media should be a predominant factor in marketing your product.

Take Audi, a credible luxury brand which even though highly well known; markets itself with the undeniable force of nostalgia when needed, the below campaign shows how powerful imagery can portray an innovative and forward thinking company and take it back to its roots, steeped in history and conveying memories of the ‘good old days’, this EDM combines a strong simulative image transferred to the present day relative call to action.

The ‘trick’ to nostalgic brand placement is creating balance between product credibility and relevant marketing message, the focus of the advertisement can be lost without direction and all content and imagery must link in a clear intended focus point.  

If well executed, Digital marketing combining your brand persona can intensify your marketing savvy, reaching new audiences and even attracting a generation that may not have noticed you before. Creating a nostalgic brand campaign through new media has a powerful effect on products and delivers you with the opportunity to reawaken ageing or forgotten brands through digital medium with the reference to new found identity; old becomes ‘classic’ and dated is now ‘retro’.

The impact is everywhere, as companies realise the unique power of the brand they already have; the persona created which becomes the driving force for marketing in 2010 and beyond,

Another recent example of this is Birds Eyes Artic Roll, shunned to the frozen foods graveyard for 10 years it has made an astonishing comeback with sales of this product forecast at £284 million for 2010*

In an age where we yearn for security and belonging; these readily identifiable brands of the past have been updated and configured to suit and satisfy our needs. The message may be communicated a little differently but they are still the familiar brands we remember and they are reaching us on a level we react to; the digital medium.

As we yearn for comfort, the big brands have caught onto reawakening forgotten product lines with tremendous success. The power of marketing nostalgia is that it can be found in the simplest forms and even new brands are using imagery, fonts and slogans that hark back to  ‘happier’ times. Through using advertising to embellish memories and thoughts you can really tap into the psychology of the consumer.

The key to creating a successful digital marketing campaign that embodies nostalgia is focusing on the right target group, creating the correct relative reflection of the product.

So ‘Classic’ brands are now an established part of our consciousness and have adapted to survive in the digital environment.

Take the recent revival of the Wispa bar, due to a massive consumer campaign the product was re-launched and now has a firm place on the confectionary aisle.

So traditional products do have a place in the digital world and have shown that they do have a place on the shelf even in today’s super-saturated multimedia advertising environment.

 * www.telegraph.co.uk

Here at Greenmedia we are getting excited about micro sites, and how much they can truly benefit your online business.Micro sites are a key feature for the success of your main site, the focal being increased attention via search engines and relative key word recognition offering your potential customer navigation for their search needs.

A key feature of them means you can really jump on a service area and showcase a part of your business like never before. They could be likened to your very own shop mannequin, where you can dress them up and show off your USPs to the maximum.

Micro sites allow your customers to find what their looking for, and they can form new structure and help generate enquiries.

They should be seen as an active SEO tool to your main site, rich in relevant keywords and qualitative copy. They are designed to navigate and guide your potential customers to you through search, having the greatest intention in driving traffic your way.

Your business could benefit from new found flexibility with the option of separating, integrating or placing products through micro sites, a new campaign could be achieved through this miniature site, giving you the opportunity to break away from your current brand identity or strengthening it further.

Microsites can also give you the opportunity to target those golden keywords and help you reach out to a wider audience.

In terms of your competition, through essentially building a portfolio directing and emphasising upon your products and services you have the opportunity to strengthen your search positioning.

If done wisely micro sites will have an excellent effect on your website performance and traffic value.

Your business might provide everything under one roof, but how do your users know that?

A website overloaded with product information can overwhelm and potentially startle your customer base, too many signals, offers or promotions could also harm your brand through unnecessary bombardment with the risk of devaluing your brand and ethic.

Give your customers a feeling of choice and a gentle yet powerful nudge to your site.

A business website is not always enough, the savvy online user is getting quicker, more impatient and less likely to trawl to find what there searching for.

We all look for direction to make the right decision, prompting your customers through your service potential couldn’t be a better way to display your company.

We still recommend that your website be at the forefront of your business model for your online status, but consider micro site opportunistic possibilities to increase your forte and marketing strengths.

Micro sites create direction and can have an influential effect on your customer base, giving knowledge, advertisement, SEO advantage and much more helping you to create your online persona.

Don’t underestimate the power of the micro-sites it could get you the enquiry you’ve been searching for yourself