Seasonal SEO success for Beamish Wild
Seasonal SEO - as the name suggests - is a highly targeted form of search engine optimisation aimed at achieving rankings on a topic at a specific point in the year, these typically being key buying times such as Christmas, Easter, Valentines Day or any period that might be important to a particular company’s activities.
We’ve recently developed a seasonal SEO programme for the Beamish Wild Ropes Activity Centre, based on attracting visitors during the school summer holidays. Following some on-site and off-site SEO work the site is now ranking 1st page (on Google.co.uk) on a selection of client-specified keyterms, including;
“summer fun for kids North East” - 7th
“summer fun for kids County Durham” - 1st
“summer holiday activities Durham” - 5th
“family fun in County Durham” - 6th
“family days out in County Durham” - 7th
The preparation required for a seasonal SEO campaign varies between websites, and can range from weeks to months in advance, depending on the keyterm topic, competition and general search proficiency of the website in question. Organic SEO - as ever - depends on various external factors so it’s always best to plan ahead as much as possible by phasing in the campaign over a number of weeks to help ensure that you hit the rankings you target at precisely the right time. Getting the timing wrong can have far-reaching consequences - there’s no business benefit at all in reaching the 1st page when no-one is searching for the keyterms anymore.
Seasonal SEO campaigns should be linked in with your company’s wider marketing strategy, and have the ability to seamlessly shift to the next relevant target when required, while always retaining the core SEO focus of the website throughout the year.
Interested in a seasonal SEO campaign for your company website? Get in touch with Green Media to find out more.
Tags: beamish wild, beamish wild ropes, search engine optimisation, search engine optimisation newcastle, SEO, seo newcastle