Jaguar e-flyer nets 10 new car sales
We were delighted to hear about the response to a recent email marketing campaign for one of our Jaguar clients, which again proved the overwhelming business benefits of advertising through the downturn and the incredible potential of email marketing. The e-flyer, for Lancaster Jaguar Sidcup, was mailed out on Friday 5th December and led directly to the sale of ten brand new Jaguars and forty-five enquiries of interest for possible future purchases.
The mailer was sent to a datalist containing 1946 registered customers and achieved a 42% open rate - far higher than the industry average. The decision to broadcast on a Friday helped to create momentum throughout the weekend, as highlighted by the results.
The stunning sales results emphatically demonstrate that email marketing is still the most effective pound-for-pound promotional medium available, continuing to make an impact even in the hardest-hit sectors.