It’s really easy to get used to a particular approach to online marketing and stick to it. More often than not an initial wave of good results will cause this, but you’re likely to find that churning out a repetitive promo will end up generating less and less interest over time, and even turning your customers off completely.

There are plenty of ways to keep things fresh, and with a little strategising you can find a number of different approaches that you can keep to hand in your marketing arsenal, picking and choosing to suit. Here’s an effective one to try out…

Occasionally promoting an individual product or service can be a great way to generate interest in your wider offerings. Singling out one area of your business can create a more exclusive focus to your marketing, making a refreshing change from more general sales advertising. When you’re only taking about one thing you’ve got a better chance of streamlining your message and getting a positive reception - then opening the door to other opportunities.

A recent e-flyer for Aston Martin Lancaster Cambridge (take a look at it in our portfolio) showcased a rare V12 Vanquish, presenting the car as a ‘last chance’ for prospective buyers. Another email marketing campaign for Porsche Centre Cambridge highlighted a unique pink Boxster, the only one of its kind available at the time. Both campaigns played on the ‘opportunity’ of the offering, instantly demanding attention.

As well as drawing attention to a particular product or service, this type of marketing can also generate interest in your other offerings and create clear selling opportunities that otherwise wouldn’t have existed. Although you’re genuinely advertising a single item to begin with, you’re ultimately exposing your prospective customers to everything else that you’ve got to offer once they click-through to your website or walk into your shop.

Think about what you’ve got to promote from every angle, and you might find that an occasional detour from a usual approach can deliver results.

Tags: Email Marketing, email marketing newcastle

This entry was posted on Friday, November 7th, 2008 at 4:14 pm and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.