Google Webmaster Blog’s Maile Ohye posted a really useful article this week on the subject of outgoing links on your website. It answers some common questions and worries about adding links, and explains how they can provide a reputation-boosting effect to your site.

The importance of incoming links is well-documented, as are the various processes to follow when developing a link building strategy – but outbound links haven’t been so clear-cut, until now.

Ultimately, like everything else relating to SEO and websites, outbound link strategies revolve around providing the user with the best experience possible – and employing a healthy dose of plain old common sense.

Take a look – here.

Tags: google, link building, SEO

This entry was posted on Thursday, October 9th, 2008 at 5:35 pm and is filed under Industry News, SEO. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.