Google Webmaster Blog’s Maile Ohye posted a really useful article this week on the subject of outgoing links on your website. It answers some common questions and worries about adding links, and explains how they can provide a reputation-boosting effect to your site.

The importance of incoming links is well-documented, as are the various processes to follow when developing a link building strategy - but outbound links haven’t been so clear-cut, until now.

Ultimately, like everything else relating to SEO and websites, outbound link strategies revolve around providing the user with the best experience possible - and employing a healthy dose of plain old common sense.

Take a look - here.

Tags: google, link building, SEO

This entry was posted on Thursday, October 9th, 2008 at 5:35 pm and is filed under Industry News, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.