Revamped EDM system launched
We set our new email marketing system live today, with a debut mailing for a BMW client the first to experience the all-new features and results centre. All of our email marketing from this point will be through the new system, and we’re looking forward to seeing even better performance ongoing.
So, what’s new? In a word - everything. We’ve built from the ground up to create a system that is capable of providing the most complete service to our email marketing clients. The previous platform was already delivering outstanding performance, but with this new system we’re taking it to the next stage. Here are some of the new features;
New interface
Intuitive, easy-to-follow and beautifully presented. The main sections are divided with sliding tabs, clearly indicating each category. Results and statistics are shown in 3D graphs and simple grouped listings, making it easier than ever to navigate.
Unlimited link tracking
We’ve taken the limit off the number of traceable links that can be placed within an email, so no matter how wide the scope of your email marketing, our new system can comfortably cover it. Each link is clearly titled depending on its destination, making it easy to quickly scan through your listings and check performance.
Wider results date range
Date ranges have been extended to ten days from mailout, meaning that you can identify any opens or clicks within that period and clarify exactly when they happened. Discover when your recipients are most likely to act on your message and set target dates for the future.
Performance comparisons
Compare results from any two mailings, side-by-side. Find out what worked, and refine your approach for the next broadcast.