Regularly refreshed content shows users (and search engines) that a website is current, up-to-date and worth visiting again - so it’s well worth the effort to write something new as often as you can. Updating a news page is a great way to do this, in support of the more permanent, long-term content on your website.

If you stick to a couple of simple rules, you’ll soon find that writing fresh content is a rewarding and straight-forward process.

Don’t stress about your ability. You don’t need to be a Pulitzer Prize winning novelist to write content. If you’ve got something worth saying and you can write to a basically grammatical standard, then you can do it. Like most things, the more you practice the easier it becomes.

Stay on topic. Take time to think about what you’re writing and why you’re writing it. While it may be tempting to use your website to tell the world about your latest pair of novelty socks or a funny-looking cloud you saw the other day, it isn’t a good idea as people simply aren’t interested. Why would they be? Worse still, irrelevant content will detract from your main focus and could end up driving users away. Take the search engine approach and give the users what they are looking for - which categorically isn’t a load of random nonsense that they’re not expecting.

This entry was posted on Friday, April 18th, 2008 at 11:51 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.