Along with SEO and web development, email marketing has been one of Greenmedia’s core services from day one.

Unlike some of the so-called email marketing experts out there, we’re not jumping on the bandwagon and we haven’t bought a generic off-the-shelf programme to do it for us. Our system has been created in-house by our own development team, and is based solely on the needs of our clients. It has developed over the years to become the email marketing system of choice for the likes of Aston Martin, Ferrari, Porsche and Audi, among others.

The success of any email marketing broadcast depends on several factors working together, and because of our many years of experience we know precisely what works and what doesn’t.

It’s always crucial to keep in mind the reasons why you’re doing a particular email marketing campaign - while it’s easy to come up with a nice looking e-flyer, if you ignore the other key issues you’ll find that the campaign will be a flop. There are lots of areas to consider, and making something presentable is a small part of the process. This isn’t about being a vanity project and creating something that appeals specifically to you - it’s about getting results, which means knowing your target customers and developing everything around meeting their needs.

At Greenmedia we know the design approaches that will grab readers’ attention and keep it. We know how to create call-to-action messages that get clicks and calls flooding in. We know the optimum broadcast time and day for your industry, and we’ve learned quite a few other things throughout our years of doing this. We know email marketing and we know how to make it work for your business.

Regularly refreshed content shows users (and search engines) that a website is current, up-to-date and worth visiting again - so it’s well worth the effort to write something new as often as you can. Updating a news page is a great way to do this, in support of the more permanent, long-term content on your website.

If you stick to a couple of simple rules, you’ll soon find that writing fresh content is a rewarding and straight-forward process.

Don’t stress about your ability. You don’t need to be a Pulitzer Prize winning novelist to write content. If you’ve got something worth saying and you can write to a basically grammatical standard, then you can do it. Like most things, the more you practice the easier it becomes.

Stay on topic. Take time to think about what you’re writing and why you’re writing it. While it may be tempting to use your website to tell the world about your latest pair of novelty socks or a funny-looking cloud you saw the other day, it isn’t a good idea as people simply aren’t interested. Why would they be? Worse still, irrelevant content will detract from your main focus and could end up driving users away. Take the search engine approach and give the users what they are looking for - which categorically isn’t a load of random nonsense that they’re not expecting.

We’ve continued our work with prestigious car marques this month, with a range of stunning email marketing campaigns for Aston Martin, Ferrari, Porsche and Audi, among others.

One of the many client dealerships taking part in a campaign, Lancaster Cambridge Aston Martin, sold three new V8 Vantage Roadsters as a direct result of the mailshot - achieving a remarkable return-on-investment.

“The results of the work that Greenmedia has carried out to date have been fantastic. We have seen numerous Aston Martin sales coming as a direct result of the mailout campaigns, and the effects have been almost immediate,” said Andy Matthews, Dealer Principal at Lancaster Cambridge Aston Martin.

We’re always thrilled to hear such positive results from our mailings, but we’re never surprised.

Our email marketing system has been developed in-house over a number of years to provide precisely what the client wants - clicks, calls and an absolutely incredible ROI. As well as the immediate sales impact that email marketing can generate, clients are able to check the statistics down to the last click-through - to find out exactly how a mailing performed. Our highly refined system coupled with striking bespoke mailer designs creates an irresistible combination, with an end-result that speaks for itself.

“We now firmly consider Greenmedia’s email marketing service to be among our most effective and economic marketing sources, and we’re looking forward to continuing the success with future promotions,” added Andy Matthews.

When you get over £300,000 in sales as a direct result of a single mailout, the value of our email marketing is there for all to see.

Take a look at some of this month’s e-flyers and see for yourself why they have been such a success;

• Aston Martin
• Ferrari
• Porsche
• Audi