Greenmedia have been doing search engine optimisation (SEO) for a long time. Long enough to know what works, what doesn’t and what’s happening in the industry as it develops day by day. SEO can be tricky. It’s an unfortunate fact that the market is full of people who claim they can work wonders for your company on search engines, when in reality they don’t have any authentic SEO specialism whatsoever. At Greenmedia, we’re not into smoke-and-mirror SEO. Just tangible, results-driven search engine performance that creates a positive return on investment.

In short, if your SEO isn’t generating traffic and paying for itself over time, then it isn’t working. After all, SEO is simply another form of marketing and it should be judged on the same merits as your other promotional work, ie; ROI.

SEO misconceptions and the real world

Contrary to what has become popular belief, SEO isn’t just about appearing in a respectable position on Google and the other major search engines. Yes it is great to be top or on the 1^st page for a search, but you’re achieving very little if the keyword is so obscure that no-one ever actually enters it into Google. There’s no skill in getting ranked on these types of terms, and there’s certainly no business benefit. If you’re ranking top for “dogsshoes”, well done, but you’ve got a select audience of none – and you’ve paid for the privilege. The genuine benefit of SEO in the real world – something that our clients can vouch for – is getting high rankings on the keywords that people are actually searching for.

When you start getting results on these types of searches SEO becomes less of a vanity project and more of an accountable marketing technique with astonishing potential.

Check out a few of our recent client SEO results – all on popular keyterms - to see what we mean, or get in touch to find out what we can do for your business search engine performance.

Audi – “audi north east” : 2.5m competing pages

G2IS – “cashless payment” : 1.45m competing pages

Protocol Education - “supply teaching Newcastle” :1m competing pages

Peugeot - “peugeot 107 sunderland” :15,500 competing pages

Direct Ford – “direct ford” : 7.24m competing pages

Green Consumer Guide – “environmental news” : 248m competing pages
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This entry was posted on Tuesday, July 10th, 2007 at 4:09 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.