Telephone tracking
At Greenmedia we know that one of the key elements of digital marketing is using the latest technologies and service offerings. With this in mind, we were delighted to begin using a new cutting-edge telephone lead tracking system this month, to help our clients trace the success of their advertising campaigns. Using the system, any calls made as a result of an ad are logged the same way as click-throughs, giving a clear breakdown of the campaign’s overall effectiveness. The system neatly overcomes the problem of phone calls being difficult to track, an issue that previously had the unfortunate potential to skew the genuine results of online marketing. Applying the telephone system to Direct Ford’s well-established Google Adwords campaign, we were able to follow the number of calls made as a result of click-throughs and gain a complete picture of how successful the ads had been in generating real contacts. This unprecedented level of analysis also gives us a clear platform to refine and improve the campaign ongoing, making it the ideal application to achieve immediate results today, and even better results tomorrow.