Lexus email marketing
A recent example of how effective our email marketing is came in the form of a hugely successful mailout for Lexus Newcastle this month. The dealership was looking to promote its RX350 models, of which it had two pre-registered examples for sale. The aim of the campaign was clear – achieve the sales of the two models. We designed a clean and classy email flyer based on the Lexus brand’s impeccable and understated style, with copy and call-to-action tailored to encourage immediate contact. Drawing on our email marketing experience with marques such as Audi, Ford and Seat, we timed the mailout to be broadcast mid-morning on a Friday, when we know most people are at their most receptive to retail offers. Our approach proved well-founded, as both of the cars were sold within hours of the flyer going out, and an order was placed for a third model later in the day. Using our new bespoke mailing system, our client was able to track the performance of the email flyer from the second it started hitting recipient’s inboxes, right through to the sale of the models. The nature of the motor industry – with its high value sales – means that email marketing can achieve some genuinely phenomenal ROI figures. To get such an effective impact for a relatively low cost makes email marketing a shrewd choice for companies of all kinds looking for a strategically-placed marketing spend.