Glossary

Content Management System (CMS)

A Content Management System (CMS) is, in essence, an online administration facility that allows non-technical personnel to add, edit and delete content from a website.

E-commerce

E-commerce is the process of selling products online, with transactional payment function.

Email Marketing

Email marketing can refer to any number of email-based communications, including (but not restricted to) promotions, offers, staff newsletters, flyers and bulletins.

Keywords (also known as Keyterms and Keyphrases)

Keywords are any words, terms or phrases that a company wishes to be associated with online, and are used during Search Engine Optimisation (SEO) and Pay Per Click (PPC).

Pay Per Click (also known as PPC, Adwords or Search Engine Marketing)

Pay Per Click is a campaign-based form of search engine marketing which directs a web-user to a website from a keyword-specific search.

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the process of developing or refining a website in order to maximise its performance on internet search engines, such as Google and MSN.

Web Traffic Analysis

Every website has a wealth of user information that can be assessed and analysed in order to find out performance levels. Web traffic analysis allows a detailed insight into these statistics.