Search copywriting FAQs

Q: How often should I update the content on my website?

A: As often as possible, and no less than fortnightly. Refreshed content keeps users and search engine indexers coming back, neglect these two elements and your website SEO performance will suffer.

Q: I’ve got nothing to say! How should I go about adding new web content?

A: There are lots of topics that make great source material for web content, anything that’s going on with your business on a day-to-day level will make ideal reading, as well as being relevant copy for search engines. Look at what’s happening in the wider industry – comment pieces always make popular content. Remember – there’s always a story.

Q: I’ve got some good copy from my company brochure, is this ok to use on the website?

A: Not verbatim. Web users have a totally different set of demands to other readers, so online copy needs to be tailored accordingly. Think about relevance, keyterm usage, brevity and inter-linking.