SEO FAQs
Q: How do I beat my competitors on search engines?
A: Consider your own website and how best to present the information you have – and back this up with a strategic SEO programme that encompasses refreshed content and link building. You’ll find that your website secures an organic position on key searches, from which you can build.
Q: How long will my website take to appear on Google?
A: There’s no set timescale for a website appearing on Google, or any other search engine. Following best practice SEO ensures that a website will be indexed by search engine spiders and rank accordingly.
Q: I’ve been offered a link building package for hundreds of immediate backlinks. This sounds quicker than your backlinking programme – so why should I use Green Media?
A: Like most SEO practices, there’s a right way and a wrong way to build your backlinks. Bulk linking packages usually involve link farm websites with low page ranks and scarcely relevant topics – meaning that you get a lot of poor quality references associated with your business. In addition to this, a sudden mass of immediate links can actually count against your website on search engines. So it’s safe to say that is the wrong way. Green Media’s link building, on the other hand, is organic, managed and carried out over a scheduled period of time in order to create a regularly increasing set of beneficial links to your website. This produces a rewarding SEO result over time, and a credible profile for your company.
Q: I’ve got some keyword-rich copy for my website. How do I make sure I’m not inadvertently keyword stuffing?
A: There’s no defined limit on what constitutes keyword stuffing in copy, but a reliable indicator is how naturally the copy reads; if it doesn’t sound like something you’d say in conversation out loud because of keyword repetition, then you’re probably overdoing it. Keep in mind that SEO is about user experience and relevance – so if you’re diluting either of these by cramming in keywords then it’ll have a negative effect.
Q: I’ve heard other SEO companies promise “1st page results” guarantees. Can Greenmedia guarantee this?
A: We don’t make any claims of “1st page results” for one simple reason – it’s extremely misleading. It’s also quite an out-dated claim to make. It’s very simple to achieve 1st page results on any old keyterm, but it isn’t likely to deliver a positive return on investment. We select the optimum keyterms for your website, the ones that people are actually typing into search engines, and we achieve high rankings on them - delivering real business benefits.
Q: Link building sounds like a time-consuming process. Is it really necessary?
A: Backlinks are one of the main considerations for SEO, so yes, link building is necessary. While it might seem like a long-winded process at first, the more organised you are to begin with the quicker it becomes ongoing. Create a definitive list of target websites at the start of the programme, then aim for between 5 to 10 links per week – you’ll find this takes less than 20 minutes a week.
Q: SEO sounds all very secretive. How can I be sure it’s for real?
A: There are two reasons why you can be confident with Green Media’s SEO, firstly, we tell you precisely what we’re doing and why we’re doing it, and secondly, you’ll see the results for yourself.
Q: Why does my position on Google change occasionally?
A: Search engines continually assess the appropriateness of their results, therefore rankings do fluctuate regularly. Be sure to follow an ongoing SEO strategy to avoid dropping out of strong positions.
Q: Why should I bother with SEO?
A: In short, SEO is absolutely essential for your website to even come close to delivering on its potential. A website that doesn’t perform well on the main searches for your market cannot offer a business benefit.