Email marketing FAQs

Q: How can I be sure email marketing is working?

A: Email marketing is fully traceable, and you can check every aspect of its performance. Open rate, click-throughs specific to individual links and open times are some of the statistics that you can access from the moment the email is sent. Additional options including tracked telephone numbers and online feedback forms are other ways in which you can trace performance. The most obvious indication that email marketing works however is return on investment, which is potentially phenomenal.

Q: I’ve had good results from traditional mailouts for years. Why should I start using email marketing?

A: Email marketing out-performs traditional hard copy alternatives in every single respect. It is quicker to produce, cheaper, more flexible, easier to gauge performance and has a more immediate impact.

Q: I’ve seen a do-it-yourself email marketing package online, why should I bother with Green Media’s email marketing?

A: Green Media provide a complete service that takes care of every single element of the email marketing process – design, copywriting, performance tracking, results analysis, optimisation, recipient database cleansing and unsubscriber management to name a selection. Take a look at our email marketing page to find out more about the incredible benefits of our service, or visit the blog to read about some real world clients that are experiencing the amazing results for their businesses right now.

Q: Why should I use Greenmedia for email marketing?

A: We’ve been doing email marketing since we launched in January 2000, and we’ve continually developed our expertise and service offering since then. We’ve recently (August 2008) launched our latest email marketing system, fully designed and built in-house, which offers the most advanced performance yet. As we don’t use an off-the-shelf software package we are flexible enough to work around any particular requirements you might have.

Q: Will I be bound to a contract?

A: No, not at all. We know that our email marketing service works, so we don’t need to tie our customers to contracts of any kind. You can use the service on a campaign-to-campaign basis, as and when suits your own needs.