FAQ


FAQ


Choose one of the categories on the right to view our frequently asked questions by category or see the full list below.


Email marketing

Q: How can I be sure email marketing is working?

A: Email marketing is fully traceable, and you can check every aspect of its performance. Open rate, click-throughs specific to individual links and open times are some of the statistics that you can access from the moment the email is sent. Additional options including tracked telephone numbers and online feedback forms are other ways in which you can trace performance. The most obvious indication that email marketing works however is return on investment, which is potentially phenomenal.


Q: Iíve had good results from traditional mailouts for years. Why should I start using email marketing?

A: Email marketing out-performs traditional hard copy alternatives in every single respect. It is quicker to produce, cheaper, more flexible, easier to gauge performance and has a more immediate impact.


Q: Iíve seen a do-it-yourself email marketing package online, why should I bother with Green Mediaís email marketing?

A: Green Media provide a complete service that takes care of every single element of the email marketing process – design, copywriting, performance tracking, results analysis, optimisation, recipient database cleansing and unsubscriber management to name a selection. Take a look at our email marketing page to find out more about the incredible benefits of our service, or visit the blog to read about some real world clients that are experiencing the amazing results for their businesses right now.


Q: Why should I use Greenmedia for email marketing?

A: We’ve been doing email marketing since we launched in January 2000, and we’ve continually developed our expertise and service offering since then. We’ve recently (August 2008) launched our latest email marketing system, fully designed and built in-house, which offers the most advanced performance yet. As we don’t use an off-the-shelf software package we are flexible enough to work around any particular requirements you might have.


Q: Will I be bound to a contract?

A: No, not at all. We know that our email marketing service works, so we don’t need to tie our customers to contracts of any kind. You can use the service on a campaign-to-campaign basis, as and when suits your own needs.


Hosting

Q: Iíve seen cheaper hosting online. Why should I pay Greenmedia to host my website when I can do it myself?

A: Self-service hosting is readily available around the web. Our annual hosting package is a fully managed service, including technical setup, telephone support, unlimited email addresses and industry-leading uptime – a complete, hassle-free service.


PPC

Q: How much will it cost to get to the top of a search on PPC?

A: This depends massively on the sector, keyterm and competition – and we don’t recommend indiscriminately throwing money at PPC to get to the top. We’re Google Adwords Qualified and can help you get the best out of your PPC budget.


Q: What is Google Adwords Professional (GAP) Qualified?

A: Google Adwords Professional Qualified - sometimes known as GAP Qualified - is the official qualification for advertisers using Google's pay-per-click (PPC) system. The qualification requires the advertiser to meet a set of criteria including the long-term management of a campaign and handling a significant budget, as well as passing an exam on the specifics of the system.

We are GAP Qualified, originally passing the exam in early 2007 and again in 2009 following the Adwords Interface overhaul.

Using a GAP Qualified provider gives you the reassurance that the person handling your account is an experienced expert in the field, and will offer the very best PPC service.

If your PPC provider isn't GAP Qualified, then there's no real guarantee that they know what they're doing with the system.


Q: Whatís the difference between PPC and SEO?

A: SEO is the overall practice of appearing on search engines, while PPC is a popular and effective form of search engine marketing. PPC is also known as “sponsored search”, which best describes how the system works. SEO is an organic process, which is dependent on search engines assessing and ranking a website on a set of criteria. Take a look at our respective PPC and SEO pages to find out more about what services are available, and how they could help your business thrive online.


Search copywriting

Q: How often should I update the content on my website?

A: As often as possible, and no less than fortnightly. Refreshed content keeps users and search engine indexers coming back, neglect these two elements and your website SEO performance will suffer.


Q: Iíve got nothing to say! How should I go about adding new web content?

A: There are lots of topics that make great source material for web content, anything that’s going on with your business on a day-to-day level will make ideal reading, as well as being relevant copy for search engines. Look at what’s happening in the wider industry – comment pieces always make popular content. Remember – there’s always a story.


Q: Iíve got some good copy from my company brochure, is this ok to use on the website?

A: Not verbatim. Web users have a totally different set of demands to other readers, so online copy needs to be tailored accordingly. Think about relevance, keyterm usage, brevity and inter-linking.


SEO

Q: How do I beat my competitors on search engines?

A: Consider your own website and how best to present the information you have – and back this up with a strategic SEO programme that encompasses refreshed content and link building. You’ll find that your website secures an organic position on key searches, from which you can build.


Q: How long will my website take to appear on Google?

A: There’s no set timescale for a website appearing on Google, or any other search engine. Following best practice SEO ensures that a website will be indexed by search engine spiders and rank accordingly.


Q: Iíve been offered a link building package for hundreds of immediate backlinks. This sounds quicker than your backlinking programme Ė so why should I use Green Media?

A: Like most SEO practices, there’s a right way and a wrong way to build your backlinks. Bulk linking packages usually involve link farm websites with low page ranks and scarcely relevant topics – meaning that you get a lot of poor quality references associated with your business. In addition to this, a sudden mass of immediate links can actually count against your website on search engines. So it’s safe to say that is the wrong way. Green Media’s link building, on the other hand, is organic, managed and carried out over a scheduled period of time in order to create a regularly increasing set of beneficial links to your website. This produces a rewarding SEO result over time, and a credible profile for your company.


Q: Iíve got some keyword-rich copy for my website. How do I make sure Iím not inadvertently keyword stuffing?

A: There’s no defined limit on what constitutes keyword stuffing in copy, but a reliable indicator is how naturally the copy reads; if it doesn’t sound like something you’d say in conversation out loud because of keyword repetition, then you’re probably overdoing it. Keep in mind that SEO is about user experience and relevance – so if you’re diluting either of these by cramming in keywords then it’ll have a negative effect.


Q: Iíve heard other SEO companies promise ď1st page resultsĒ guarantees. Can Greenmedia guarantee this?

A: We don’t make any claims of “1st page results” for one simple reason – it’s extremely misleading. It’s also quite an out-dated claim to make. It’s very simple to achieve 1st page results on any old keyterm, but it isn’t likely to deliver a positive return on investment. We select the optimum keyterms for your website, the ones that people are actually typing into search engines, and we achieve high rankings on them - delivering real business benefits.


Q: Link building sounds like a time-consuming process. Is it really necessary?

A: Backlinks are one of the main considerations for SEO, so yes, link building is necessary. While it might seem like a long-winded process at first, the more organised you are to begin with the quicker it becomes ongoing. Create a definitive list of target websites at the start of the programme, then aim for between 5 to 10 links per week – you’ll find this takes less than 20 minutes a week.


Q: SEO sounds all very secretive. How can I be sure itís for real?

A: There are two reasons why you can be confident with Green Media’s SEO, firstly, we tell you precisely what we’re doing and why we’re doing it, and secondly, you’ll see the results for yourself.


Q: Why does my position on Google change occasionally?

A: Search engines continually assess the appropriateness of their results, therefore rankings do fluctuate regularly. Be sure to follow an ongoing SEO strategy to avoid dropping out of strong positions.


Q: Why should I bother with SEO?

A: In short, SEO is absolutely essential for your website to even come close to delivering on its potential. A website that doesn’t perform well on the main searches for your market cannot offer a business benefit.


Web Design

Q: Green Media talk about their own ďin-houseĒ systems. My website already uses an off-the-shelf system Ė can you still work with it?

A: Yes, we’re fully conversant with major web packages such as ZenCart, XCart and WordPress, and can carry out a range of effective works on any website that uses them, including SEO and graphical web design.


Q: Iíve recently made some changes on my website Ė why havenít they boosted my rankings yet?

A: Improvements in rankings come after a search engine ‘spider’ (sometimes called a ‘robot’ or ‘bot’) indexes a website. This isn’t carried out on a defined schedule, and it can be anything from a couple of days to several weeks between indexes. You won’t see any changes if your site hasn’t been indexed since you made amendments.


Q: What kind of website would work best for my company?

A: In the last decade we’ve designed and built hundreds of websites for a vastly diverse range of clients, and as a result we know how to create the most applicable site depending on what you’re looking to achieve online.


Q: Whatís the difference between using HTML and Flash on a website?

A: We mainly programme our websites in HTML. HTML is accommodating for SEO, as well as being a highly flexible and adaptable programming language. Flash is a powerfully visual language, with a longer production process and minimal SEO support. While we don’t recommend using Flash as the platform language for most websites, we can integrate elements into HTML sites as required.


Q: Why is there a variation with the way in which text appears on navigation bars?

A: On a website, navigational links can be created with text or image font, and both options have particular benefits on different circumstances. Image fonts generally look more appealing, but are inflexible with a CMS and aren’t immediately indexable by search engine spiders. Text-based links can be changed quickly through a CMS and will be indexed, but have a more basic appearance. We can help you decide which of these approaches should be used on your website, to achieve the best possible all-round result for user friendliness, aesthetics, SEO and accessibility.