SMS Marketing Case Study
Van Mildert Sunderland - Boxing Day Sale 2005
Green Media's SMS marketing service was selected by prestige fashion retailer Van Mildert Sunderland for their Boxing Day Sale 2005 campaign. The post-Christmas market has become an increasingly competitive time for retailers, trying to capitalise on cash-rich customers willing to part with their money like at no other time of the year. Having been a long-term Green Media SMS marketing client, Van Mildert Sunderland opted to solely rely on the strength of the campaign for the Boxing Day Sale, and received a steady flow of customers through the door. Other successful SMS marketing campaigns carried out by Van Mildert Sunderland have included 10% discount offers by showing the text when purchasing products on specific days.
"I knew from experience that prompting our regular customers via text would guarantee a good level of interest, but I was more than pleasantly surprised at the footfall - particularly as we didn't do any other advertising for Boxing Day."
Chris Hayes, Van Mildert Sunderland.