Email Marketing - Case Study
Northeast Audi - Audi TT Launch Event
Northeast Audi opted for an email marketing campaign as part of its local promotion for the launch of the new Audi TT, the much-anticipated follow-up to the popular original model. The mailing, which was designed to encourage interest and follow-up communication, was delivered to a list of prospects and customers of the dealership group.
While the technical side of the mailing performed predictably well - with a healthy open-rate and good level of click-throughs - the real positive came in the number of car sales secured as a direct result of the mailing. Fifteen new TTs were sold to recipients of the email, amounting to more than £460,000 in sales - all from a marketing spend of around £300.
"The new TT launch proved to be a fantastic success at Northeast Audi, and from all of the marketing we co-ordinated the email broadcast was far and away the most successful. It is safe to say that the ROI was phenomenal, and email marketing is definitely on our agenda for future promotions." Ray Robson, Northeast Audi.